The everyday e-commerce retailer definitely checks for three things: — The everyday e-commerce retailer definitely checks for three things: · How far have the sales gone? · Which channel does the traffic come from and which channel contributes the most? · Data from Google Analytics. Then comes the most recurring question, which continues How to increase sales? Even when sales…

Fashion is no longer solely dedicated to retailers and brands and their designers dictating to customers what they should be wearing and… — Fashion is no longer solely dedicated to retailers and brands and their designers dictating to customers what they should be wearing and what not. Ever since customization took the front seat in consumers’ minds, brands are constantly engaging in intense competition to be the frontrunner in the fashion domain. Here…

In the age of digital transformation, not having a presence across various touchpoints can leave your business behind. People in the… — In the age of digital transformation, not having a presence across various touchpoints can leave your business behind. People in the digital era want to see and connect with fashion and luxury brands across social media, websites, personalized messaging, email, billboards, and any other format. Similarly, having an online platform…

When something is personal, people hate boundaries. It has to do with fashion because it is a very personal thing and especially the… — When something is personal, people hate boundaries. It has to do with fashion because it is a very personal thing and especially the clothes that everyone wears day and night. People who wear clothes say a lot about their personality. So why not use the one you’ve created and customized…

Just when the fashion sector was beginning to return to its normal course, another crisis in the name of the Ukraine-Russia war has brought… — Just when the fashion sector was beginning to return to its normal course, another crisis in the name of the Ukraine-Russia war has brought the industry back to square one. Once again, the apparel industry is facing supply chain disruptions and other issues due to the increased tension between the…

The luxury fashion market across the globe was hit hard by the pandemic in 2020. The prolonged shutdowns and the cessation of global… — The luxury fashion market across the globe was hit hard by the pandemic in 2020. The prolonged shutdowns and the cessation of global tourism changed what and how luxury customers purchase. The rising trend of online shopping enabled fashion and luxury brands and retailers to meet the changing consumer preferences…

Ever since humans decided to wear clothes, they have developed an innate desire to express themselves and individuality. And the fashion… — Ever since humans decided to wear clothes, they have developed an innate desire to express themselves and individuality. And the fashion industry is one of the world’s biggest industries, contributing to around 2 per cent of the global GDP; people expect the sector to evolve with time. By this evolution…

Lesser industries can promote their sustainability credibility more forcefully and aggressively than the fashion sector. A wide range of… — Lesser industries can promote their sustainability credibility more forcefully and aggressively than the fashion sector. A wide range of products, from apparel, footwear, handbags, and many other items, are now being made, keeping nature and ethics in mind. New business models incorporate recycling, resale, pair, and reuse methodology that enable…

The fashion sector has shown its best face forward despite worrying over the invasion of Ukraine. The Milan Fashion Week guests and workers… — The fashion sector has shown its best face forward despite worrying over the invasion of Ukraine. The Milan Fashion Week guests and workers have vowed to go on with the shows under the shadow of the Russian invasion of Ukraine and the possible economic repercussions as the West moves towards…