Clothing Design Software: Ensuring Apparel Brands To Enhance Green Consumption

Nitin Nimbalkar
8 min readOct 29, 2021

In the past, the fashion industry relied on exploitative, unsustainable and unethical Labor practices to sell clothing. However, recent trends suggest that these factors will not last long and brands need to think of solutions that will allow them to increase sales while reducing their impact on the environment. In recent years, the industry has entered a period of extraordinary disaster, in which many leading and small and medium-sized fashion companies are abandoning traditional production methods in favour of environmentally friendly and cruelty-free alternatives.

Fashion design software is a customization solution that allows apparel companies to take continuous action as it helps them control their production processes. In addition, it helps brands and retailers make responsible choices for their consumers and reduces their tendency to discard anything that is inappropriate or out of date. Since shoppers decide for themselves what their clothes will look like, they won’t bother following other people’s styles and keep their fashion sense on trend.

Fashion design software offers solutions that help brands make responsible decisions:

Traditional methods of fashion production have been unethical in many ways. For example, they have imposed huge taxes on animal life because more than a billion animals are slaughtered for fur or skins each year after living on horrific factory farms. Cows, especially newborns and even unborn calves, are skinned alive for leather. Meanwhile, animals killed for their fur are executed by anal electrocution, broken necks, drowning, and other gruesome means to avoid damaging their skin. Wool, traditionally seen as a more humane animal product, also harbors a horror equivalent to that of a slaughterhouse. The abuse is not limited to animals; the traditional fashion industry has also caused great suffering to its workers. In the case of a Cambodian garment factory, which exports $5.7 billion worth of clothing annually, workers earning 50 cents an hour are forced to sit eleven hours a day without being able to use the toilet. And when Cambodian workers protested against their land, the police shot three of them; Human Rights Watch announced this. In addition, very hot factories often experience mass seizures, with workers often being laid off due to illness or pregnancy. In 2013, Bangladesh, the world’s second largest clothing importer after China, witnessed the collapse of an unkempt clothing factory, killing 1,132 people and injuring around 2,000.

Besides, clothing companies and manufacturers have long been killing the planet. The textile industry emits 1.2 billion tonnes of greenhouse gases annually, more than all international ships and airlines combined. It also consumes 98 million tonnes of oil alone. Textile dyeing is the second largest contributor to clean water pollution, and all apparel production is responsible for 10% of all greenhouse gas emissions worldwide. Worse, the clothes that were produced were thrown away en masse. According to a study by the Ellen MacArthur Foundation, 73% of all materials used to make clothing are stockpiled or burned. However, silver is proving to be a clothing manufacturer large and small against the atrocities they commit to the planet, people and animals. More and more clothing companies are realizing that there are many other ways to sell fashionable clothing and accessories that don’t harm the environment, harm workers or harm animals.

Let’s explore more companies and learn from their success stories how to avoid their fast fashion labels and take steps to make them greener.

1. Define and confirm the stability:

Every brand and retailer understands sustainability differently and each strives for a niche in sustainable shopping. Not all brands have to follow the same definition of eco-friendly, as some might think that a good quality product that won’t break or tear also fulfills the need for sustainability. For example, Buy Me Once offers the most durable and well-maintained products in each category, including seamless socks that won’t tear on your toes and pans that won’t lose their grip. According to many experts, the most energy efficient variant of circular economy is to make products that will last a long time without any additional investment or energy. Likewise, Rêve-En-Vert is committed to ensuring that 40% of its production is editorial or educational, not e-commerce. She recently presented the “On On Air” podcast, where founder Cora Hills interviewed sustainability luminaries from Lily Cole to Eileen Fisher.

On the other hand, some brands try to define sustainability a little differently by trying to introduce the concepts of inclusion and diversity. Take Slowco for example, which is trying to appeal to less environmentally conscious consumers by offering fashionable aesthetics and gender-free categories alongside its sustainability efforts. His clients already understand that their brand works for them. It bridges the gap between ethics and aesthetics and tries to reach a large segment of society that is sympathetic to sustainability but needs encouragement. The site has launched 30 brands this year and is projected to be over 100 by the end of 2022. The website also offers favorable terms and conditions for brands in black holdings and brands offering more sizes.

2. Encouraging consumers to make responsible choices:

It is very important for brands to spread information and encourage customers to make sustainable choices because brands must be sold no matter what brands they produce. When brands create products that consumers don’t like, it creates new problems for the fashion industry and the planet. However, this idea has been introduced over the internet as it helps buyers learn the implications of their choices. Many observers find that, in some cases, buyers make their choices and consciously choose ethical and sustainable products. However, there are times when brands need to inform their consumers of the possible outcomes when sticking to sustainability. Endless Wardrobe, for example, has a larger customer base. Focused on promoting more sustainable consumption habits, this website invites customers to think about how they use an item of clothing when making a purchase and then decide whether to rent or purchase or purchase an item of clothing. Sustainability criteria for the new brand are ongoing. The brand intends to introduce criteria at different levels to focus on providing training and resources to align the brand. According to the company, sales on this website have increased 450% over the past six months, with rental income increasing 2000% over the same period.

There are other ways you can help your customers make sensible, ethical, and sustainable choices by providing services that will benefit your business and the planet. 3D fashion design software also follows the same path and offers new solutions for individualizing fashion brands and retailers. Custom tools allow your shoppers to design clothes that match their personality and fashion sense and help them become more eco-friendly. Because customers have the upper hand when it comes to their skirts, shirts, t-shirts, pants, blazers, suits, jeans, hoods, jackets and tank tops, they help companies produce less and with world-class quality. This tool has digital capabilities that help businesses create transparency by enabling them to preview products before ordering and enabling buyers to ensure that the designed product meets their design and quality expectations. When a product is left in the imagination of consumers, they are less likely to throw it away because they are happy with the results. And if they want to make more changes, they can do so before proceeding with the final payment. The software’s digital capabilities allow you to make much-needed last-minute product changes with just a few clicks. And when customers are involved in the design process from the start, they put their emotions into getting the most out of them. therefore, they are less likely to throw away the product. Also, because it’s a personalization tool and people choose the patterns and fabrics they like, brands have a golden opportunity to tackle the concept of seasonality, which is another burden on the planet.

3. Learn from brands and mass retailers:

As mentioned earlier, thanks to the digital age, customers are increasingly aware of the harmful effects of fast fashion and leading fashion houses are smart enough to keep up with the trends. Therefore, most of them present their specific product selections that meet the definition of sustainability and customer expectations. Last year Farfetch pledged to generate 100% of its sales from conscious products or services by 2030. According to the company, it is currently 6%. As Thomas Berry, Global Director of Sustainable Business at Farfetch has rightly pointed out, the company takes sustainability trends seriously and is ready to do more for society. He is quoted as saying: “People come to Farfetch to find great fashion, but sustainability is not just a small issue. Every shipment and return is carbon neutral; there are regular marketing moments to showcase sustainable products to consumers, and editing for us products includes selection. sustainable. The company claims that sales of conscious products have outpaced overall growth by 40 percent.

Similarly, leading online retailer Net-a-Porter launched Net Sustain in 2019, making products that meet higher standards for human, environmental and animal welfare. The platform aims to change consumer habits and increase awareness of services such as maintenance and repairs to increase clothing longevity, digital identification technology to improve traceability and shipping options with a lower carbon footprint. Brands — and their suppliers — must adhere to a mandatory code of conduct and one or more of nine key attributes, from waste reduction to materials involved. Net-a-Porter says the Net Sustain brand has increased nearly 500% since its launch, increasing from 26 brands in 2019 to 153 in July 2021.

It’s a challenge to modernize a company with a sustainability commitment, but new brands and retailers, as well as local businesses, can learn from mass fashion companies to create websites and pages that communicate more directly with customers about sustainability. The content provided on other sites and platforms should not look like a mere activist movement, but rather attract more buyers and bring business to the masses. Many experts believe that story-based shopping aims to create an emotional connection between consumers and products, and this is the key to getting them to your website and collections. The more honest you are with your audience, the better your chances of increasing your lifespan and better understanding supply chain issues. He will also fill out the product page with the price of each garment that has been calculated to be at least 30 years old. It’s not about pressuring people to buy new products or clothes; Instead, it’s about changing the narrative about responsible consumption. The feeling of seasonality and novelty comes from the content, not the product. For example, Stories Behind Things combines new online products with physical activation by holding a clothing show in London every month. At this event, dead or used products are diverted from landfills, with donated items from brands such as Free People, Gap, and Harvey Nichols.

Summing up:

In short, it’s understandable that being tough overnight is an impossible task, but that doesn’t mean we shouldn’t take the first step. Many brands have accepted it and accepted the mistakes we all make together to destroy the planet and make money off of it. But it’s time we all showed a little more seriousness and commitment to making the planet greener, cleaner, more sustainable and more ethical. This is only possible if we take care of all living things on this planet and do not exploit them for our benefit. iDesigniBuy clothing design software will forever serve clothing brands and retailers who are ready to take a positive step towards a greener future.

Let us help you make the planet greener and cleaner!

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Nitin Nimbalkar

Being the founder of a software company specializing in web and mobile application development, I have around 18 years of experience in the industry.