Custom Made Suits Helps Clothing Brands to Harness the Power of Social Trends
Social media trends have kickstarted a drastic evolution in the fashion industry as these platforms, such as Instagram, TikTok, and YouTube, influencers can reach thousands of people. The platforms attract many buyers who want to appear cool, post-able, and relevant from the moment they wake up to the moment they go to bed. Social media is a powerful force shaping consumption, especially for the fashion industry. Likewise, the suit design software helps you gain more audiences from all walks of life by letting them design their apparel using 3d technology and letting them share their fashion sense with the world through social media.
Custom Made Suits Offers Solutions to Help Fashion Companies Gain More Social Traction
Social media platforms have become the cornerstone for many fashion houses’ marketing strategies. Business houses have realized the significance of these digital platforms and how they have helped brands expand their business and touch every life of their customers’. It has been estimated that there are approximately 4.48 billion users on social media. The average social media user has 7.6 active accounts. And these users spend plenty of time on these platforms to scroll different websites and account handles to know what is happening around the world. This also provides enormous scope to apparel brands to identify their audiences and track what kind of products they are using. These platforms also lead to ease in spreading the word for companies faster, whether good or bad. And when these social media apps meet the shopping experience, they create a sweet spot called conversational commerce. Its potential is already being fast exploited in emerging markets in regions such as Africa and South America. For instance, TikTok star Addison Rae had collaborated with American Eagle and played a pivot role in bringing back the back low-rise jeans.
Similarly, Cardi B also collaborated with Fashion Nova and helped the brand gain traction among buyers. Another fashion brand that has optimally and efficiently utilized social media is a Brazilian fashion and beachwear brand Triya. Its annual sales grew five-fold on WhatsApp to just under $1 million after it ramped up its presence on the platform three years ago. The South American brand, which sells a beach dress for BRL 2,479 ($456), identified WhatsApp as a favorite messaging tool with its customers and started using it to handle customer requests and send order information receipts tracking numbers. WhatsApp has now become similar to a second website for the brand.
The evolution of fashion markets across the globe is surprising. Many new regions are emerging that lead the way for cCommerce and eCommerce, such as Asia Pacific, South America, and Africa. Fashion companies in these regions drive sales and engage with clients on a bigger scale in comparison to the US and Europe. Business owners rely on Wechat, Apple Business Chat, and Facebook Messenger are some of the biggest players in the chat commerce sector with a mix of traditional email and phone marketing. SMEs not only use these platforms, but many leading companies, such as Estee Lauder, experimented with using chatbots to scale their WhatsApp presence. Richemont-owned Cartier uses the app to allow its ‘Cartier Ambassadors’ to communicate with its clients; similarly, Louis Vuitton uses ‘Client Advisors’ to assist customers; and L’Occitane uses it for skincare consultations with clients. However, they are far behind brands and retailers in these emerging markets, who are going beyond digital clienteling instead of using the messaging platform to conduct business on a mass scale.
Likewise, the best online custom suits enable apparel brands to customize their shirts, pants, blazers, cuffs, collars and zips as per their choices. They can preview the designed product using 3d technology and share their experiences with their friends and family members through social media platforms. These experiences had been essential, especially when the pandemic was at its peak, because they facilitated total daily conversations between users and businesses on Meta’s Messenger and Instagram platforms. These platforms grew by more than 40 per cent as consumers and brands used it as a key communication tool, as consumers and brands used it as a key communication tool. Meta aims to dominate the chat commerce sector, which has launched WhatsApp Business to strengthen its offer, including the introduction of WhatsApp catalogs to display stock inventory, and Whatsapp carts to send orders. Its platforms, such as the WhatsApp Business app, have helped SMEs boost their sales. Its API tool is for larger organizations that need to interact with a larger number of clients.
The facility to converse with fashion brands and designers one-to-one appeals to customers. WhatsApp has provided an entry point for small-to-medium sized businesses that can’t afford the costs of running a website or a physical store. It is more efficient and cost-effective for businesses than traditional channels like phone or email. WhatsApp is their website for many businesses in developing countries, such as India and Brazil. It offers them a perfect platform to display their products or services, talk to their customers, answer their queries, and coordinate sales.
Closing Comments-
In a nutshell, businesses have realized the significance of social media, and they made it an effective promotional tool. The fashion industry was no exception, and it has used social media platforms to help customers with frequent changes that occur in the industry. Social media is the most convenient and cheapest communication platform facilitating engagement between fashion brands and customers. The suit design software by iDesigniBuy helps apparel brands to capitalize on the recent trends in social and conversational commerce through its to-notch customer experiences solutions. With the help of the tool, your buyers can customize their suits and have a lifetime experience that you would like to share on your social media accounts. This helps in gaining more traction from buyers and increase sales and revenue.
