Custom Shirt Design Software Supports Brands to Dominate the Fashion Market

Nitin Nimbalkar
3 min readNov 9, 2020

The fashion industry is caught in the dichotomy of whether to be physical or digital. Some comment that digital shows are not as good as the real thing — and that the real thing is not as good as it used to be. But with a customization solution, you have the chance to rise above all and capitalize on the recent trends. The online shirt designer software allows you to better your business strategies and passionately follow tradition, heritage, and status quo. The tool is designed to help you flourish in the market, post-seasons sales, and garner more revenues. Hopefully, this change will take many forms beyond a democratized Digi-physical fashion week, but this season of shows has been a good start.

Shirt Design Software

Custom Shirt Design Software Enabling Companies to Be an Edge Above Others

It is evident that the COVID-19 had a positive impact on the ecommerce domain. Due to this fact, every day, more retailers are making a move to online selling, while entrepreneurs are getting their start through ecommerce ventures. By 2022, e-retail revenues will grow to $6.54 trillion, up from $3.53 trillion in 2019. Since fashion tech is an ever-evolving industry, apparel brands must stay updated and know what trends will help them scale-up their business and have the edge over your competitors.

Here are some ways you can emerge as a winner and outdo other companies:

1. Omnichannel is the New Normal

As normal life is resuming and people are once again going to their offices, schools, colleges, or any workplace, they are demanding more casual wear. Stepping out and shopping is still a big question mark for consumers; therefore, they rely heavily on other touchpoints enabling them to communicate with their favorite brands and shop from the comfort of homes. And omnichannel is one such strategy that provides shoppers a seamless and consistent experience across channels and devices. According to the Harvard Business Review, many brands are exploring this new domain because 73% of people are already using multiple channels during their shopping journey.

The shirt design tool supports brands to reach out to various audiences across numerous touchpoints on a similar note.

2. Artificial Intelligence is Enhancing the Shopping Experience

Since people are so much into online shopping, it is the right time to invest in technology and enhance their purchasing experience. Online sellers will spend $7.3 billion on AI by 2022. More than 120,000 stores will be using AR technologies to offer customers a rich buying experience by 2022. From the facts, it is evident that these advancements help customers view their products in an unprecedented way and help companies keep track of what buyers are buying and trends are attracting them. By implementing AI and AR in your ecommerce store, you will likely see an increase in conversions and a decrease in the return rate.

3. Mobile Commerce Emerges as the New Source Income

Mobile is people’s new best friend. They depend on it to keep track of what is happening globally and what fashion styles are in and out. Similarly, fashion companies are using this powerful tool to enable customers to reach out to brands anytime and anywhere. In fact, consumers’ trust in online shopping is increasing; they feel more comfortable making purchases using their mobile devices. As an online seller, you should focus on improving the customer experience for mobile users.

Conclusion-

Online shopping is all set to dominate the apparel market, and brands must prepare themselves to adopt the latest trends as soon as possible. In the coming days, new trends, like AR/VR, mobile commerce, omnichannel, and many others, will be on the rampant rise as more online businesses start accepting crypto payments to entice more customers to choose their brand. The online shirt designer software by iDesigniBuy will help the clothing brands to adopt new strategies that help them raise the bar and provide top-notch services.

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Nitin Nimbalkar

Being the founder of a software company specializing in web and mobile application development, I have around 18 years of experience in the industry.