Custom T-Shirts Online Helps Apparel Houses to Take Digital Fashion to Greater Heights
The global pandemic has solidified the entire fashion industry and its need to move to the online marketplace. Gone are those days when eCommerce was just an option people and apparel brands could think of before selling and purchasing any product. All courtesy to the past events that the online platform has emerged as a primary method of shopping and brands have no other choice than to comply with the recent events and cater to customers’ demands. Likewise, our t-shirt designer software allows clothing brands to sell their products on virtual platforms by installing our customization solution that allows your buyers to design their t-shirts in any possible way. The tool encompasses digital features that ensure customers are able to preview the designed t-shirt before heading to the payment gateways. Thus, it blends a perfect combination of the latest eCommerce trends and digital solutions to ensure your fashion business attains great heights.
Custom T-Shirts Online Offers Modern Solutions to Scale on Online Presence
Last year, we saw many shops shut, employees being fired, and people working from home due to the rising need for social distancing and constant long lock-downs. As a result, people gradually moved towards online shopping, and the fashion sector witnessed dramatic and blooming online sales. However, this affected eCommerce differently across the world, with different nationalities, genders, ages, and wealth groups spending and shopping differently during the pandemic. Some industries were much better prepared to extend their digital offering than others. Like industries, consumers and their preferences across various countries all vary; for instance, according to a survey by the United Nations Conference on Trade and Development (UNCTAD) buyers in the emerging economies have made a more relevant and drastic shift towards online shopping during the pandemic. When 3,700 consumers from nations, such as Brazil, China, Germany, Italy, the Russian Federation, South Africa, Turkey, the Republic of Korea, and Switzerland, were asked about the attitude and pattern of online shopping, it was found out that more than half of the respondents shop online more frequently and rely on the internet more for news, entertainment, and health-related information ever since the pandemic started. It also highlighted that China and Turkey are a few places where consumers are meteorically adopting eCommerce. It is the weakest in Germany and Switzerland because consumers had already moved to online shopping before the pandemic.
The report further points out that the small merchants in China are best equipped to sell their products online, and the same can’t be said about the South African merchants. These facts suggest that the Asian market is a new hotbed for eCommerce, and leading fashion brands must capitalize on it for launching their online services and solutions. Also, during the pandemic, when most of us were sitting at home, many businesses owners in China were already using their online solutions, including JD.com and others. And when the pandemic erupted across the globe, the Chinese saw it as a wonderful opportunity to boost their digital solutions. The rise of eCommerce was not only limited to Asian countries; many highly developed countries also saw a boom in eCommerce sales at an unprecedented rate. In fact, in April, Forbes reported that the US retailers’ online year-over-year (YoY) revenue growth was up 68 per cent from 2019, surpassing an earlier peak of 49 per cent in early January. Deloitte notes that the pandemic had sparked a rising dependence on eCommerce in Denmark. And what is more surprising is the fact that there was 129 per cent YoY growth in the US and Canadian eCommerce orders from April 2019 to April 2020.
COVID-19 initially disrupted the entire supply chain for the fashion industry, but it has been a blessing in disguise as it has helped many leading fashion houses, influencers, and emerging fashion companies to experiment with technology and reconnect with their users. During the pandemic, many people had indulged themselves in various luxuries activities and developed new habits that further boosted the online economy of the sector. Many women in the US have found a new love in Golf, and with their purchasing power already rising globally, they have also accelerated the sales of specialized apparel for this sport. According to a study released by Golf Datatech, ‘Purchasing Power of Women in Golf’ states that the women’s segment is now even bigger than any other individual product category in Golf. The number of women participating in golf tournaments is rising. As per the National Golf Foundation, the number of female golfers is close to 7 per cent to 6 million in 2020, which is higher than 5.6 million in 2019. Many fashion business owners must see this as an opportunity to entice a new breed of customers who are into sports, and with this rising paying capacity, they will be willing to spend more on the products that make them look good and feels comfortable. They will be interested in buying products that enhance their performance, and as a result, the total equipment and apparel sales are anticipated above the 1.53 billion dollars mark for 2021. Today, women account for about a fifth of this 5.59 billion dollars niche market.
The recent developments in the fashion industry and the new trends in the sector have allowed brands to tap on the unexplored avenues. However, in some ways, the new fashion trends are a continuation of the trends we have seen in the last couple of years, but with the coronavirus spread, these symptoms have accelerated to a point where brands had to implement them in their business models. For example, online shopping was not a new style of purchasing products, but when people were forced to stay at home, they relied more on these services to make themselves happy. Also, most fashion brands had to pause their real-life catwalk presentations and used short films and virtual showrooms to display their collections and promote their seasonal vision. Nonetheless, even before the pandemic, we have seen bits and pieces of how fashion would look and survive solely on the internet. Several digital influencers, such as @lilmiquela, have rocked the latest runway looks from an entirely different dimension. Numerous eCommerce websites are making it easier for their users to navigate various products and purchase them in the most seamless possible way. They won’t have to come in contact with any person, touch anything to visualize any product. Buyers can also window shop on Zoom because social media has primed us for dressing for a digital audience rather than a physical one.
Custom T-Shirts Online Equips Fashion Brands to Tap Unexplored Avenues
It shouldn’t come as a surprise that many fashion brands are continuing to blur the boundaries between reality and fantasy. A leading name in the fashion industry, Tribute is making progress in manufacturing digital clothing that it places on people who spend up to $699 on a top that only exists online. The brand draws inspiration from the Sims, Grand Theft Auto, and other video games. People are more drawn to shops where they can see their favorite characters and clothing shops where they can dress them up. The label was launched with Filip Vajda, who is the head of digital fashion. The duo had already worked together on a traditional clothing brand, and they always envisioned digital clothing as the future and were determined to start a digital brand. Their shared love for sustainable designs and to make the planet a better place to live led them to take the concept to the extreme. The brand claims to be zero-waste because the clothes are made from pixels than textiles. This is a golden creative opportunity for many designers, brands, and even buyers to design and wear clothes that never existed on the planet, and if you want to lure in modern buyers, this is a perfect Instagram bait. Digital clothing makes it possible for fashion designers and brands to add new things and innovate collections that earlier seemed impossible. Likewise, our t-shirt design online, a customization solution, empowers brands to envision numerous possibilities and tap on the new trends that have been out of reach for many years. The customization solution allows your buyers to design and add texts, print images on their t-shirts to give them a new look and stand out from the crowd. As customers will be responsible for customizing and personalizing their apparel, designers and brand owners can sit back and relax to focus their energy on other crucial business aspects. Additionally, you don’t have to worry about customers and their payment options because customization is preferred by all age groups, as it is a medium to express themselves, and for it, they will be willing to spend extravagantly. It is a sustainable solution as all the designs are online, and once consumers have finalized their apparel, they can go ahead with the final payment.
The recent advancements in technology have enabled brands to incorporate some of the trends that were unimaginable for many people. Also, the pandemic has allowed brands and many fashion-tech companies to offer solutions and services that alter the fashion industry’s way. Sainsbury has worked on similar lines and launched its contactless, check-out free shopping, SmartShop Pick and Go. As many brands have not completely moved to the online marketplace, they are implementing these novel solutions that help them compete with the digitally native brands and raise the bar of innovation. Therefore, SmartShop is a part of in-store digital innovation, which grew 173 per cent last year. Customers simply have to scan a QR code from their SmartShop app linked to their credit or debit card, thus offering buyers a seamless and enhanced shopping experience. Any item that customers wish to purchase is added to their virtual cart, and if they change their mind, they can always remove it from the cart.
Digital solutions have also helped fashion brands to embrace diversity, and more budding and leading names in the apparel industry are striving hard to establish themselves as inclusive. Earlier, fashion had an image, and only a selected group of people could only participate in it; however, as people are becoming more aware and more fashion companies have started to experiment with virtual solutions that enable them to offer products that are gender, race, and body type inclusive. Let us consider the case of Levis; in its second collaboration with Atelier Reservé have revealed a limited edition, gender-neutral collection aimed at the “free spirits who resist conformity and set their own fashion rules”. The partners have again introduced a second capsule that includes 100 per cent upcycled pieces. They are all set to launch reimagined Sherpa trucker jackets, hoodies, and flannels will be on offer, each deconstructed into a range of genderless garments. The Amsterdam-based studio is run by visual artist Alljan Moehamad and designer Deyrinio Fraenk, that have utilized vintage and old stock of Levi’s ever since the studio commenced. Though for manufacturing the current collections, they had used the local labors and other artists from the workshop, but a similar idea could have been reconstructed by using digital solutions that could have the lines new ideas and designs. They could have reimagined the clothes through the latest technology that reduces all prejudices about predetermined barriers. The Home and fashion retailer Joe Browns has done the same thing for its latest and first launch of the childrenswear capsule collection. The line includes a range of graphic t-shirts with 12 pieces and goes by ‘Mini me.’ Its three prints are festive, and one design is inspired by the Dia de los Muertos festival that takes place annually in Mexico, while others include tigers, bees, and sunflowers.
Closing Comments-
As the demand for contactless shopping increases, fashion brands have no other choice than to incorporate solutions that help in becoming digital-enhanced brands. iDesigniBuy’s t-shirt designer software, a customization solution, works on similar ground and empowers brands to unleash their creative skills with unmatched business solutions that can take their brands’ names to new heights.
