Furniture Software Helps Stimulating Ecommerce Growth in the Luxury Market
In the past few years, the furniture industry has witnessed numerous challenges resulting from changing consumer shopping behavior. These changes have had a significant impact on the new technologies to be adopted by the furniture brands and thus, influencing the industry trends. The recent one to gain buyer’s attention is customization, and by the pattern, it looks likes it’s here to stay. The furniture customization software helps brands to cater to these demands of buyers and let them design their furniture that suits space, color, and type of their room or house.
Furniture Software Smoothens Transformation into Online Business
It’s no surprise that technology will continue to change the rules of the e-commerce game. The digital natives consider technology as an integral part of their lives, and they expect a seamless omnichannel shopping experience. Therefore, the brands falling short to meet these demands will fall flat in the market. It would be wise to stick with the latest trends that will dominate the furniture industry for quite some time now.
Here are the trends that will guarantee your brand’s success in the ecommerce world:
1. The Rise of Direct-to-Consumer (DTC)
Over the past few years, brands have increasingly embraced the direct-to-consumer (DTC) business model alongside traditional retail. The rise of DTC brands has changed the way people look at companies. The brands that directly sell their products to buyers without relying on conventional stores or other intermediaries save too many costs. This gives them the flexibility to experiment with distribution models — from shipping directly to consumers to partnerships with physical retailers and opening pop-up shops.
2. Made-to-Order Eases Selection
Today, the technology is so advanced that it is a matter of a few clicks for buyers to place the exact order of product they want to buy. And thanks to the rising trend of personalization, the process has become rather seamless. Purchasing furniture online can be an overwhelming task, as buyers have to pay attention to the slightest detail possible. But the trend of custom-made allows buyers to combine colors, fabrics, finishes, and other information in a few clicks with a simple product configurator that can enhance their experience and increase your conversions. The best furniture design software also works on similar ground and lets your buyers design their furniture as per their requirements.
3. Visual Experience While Online Shopping
Believe it or not, buyers do get bored when they have to browse through various pages and models to decide which furniture they want to buy, and as a result, might discard searching. Brands are now incorporating technologies that can enhance customers’ visual experience to entice buyers and hold on them. With technology, they can digitally preview the product and make small arrangements before buying. In the era where Google images and Pinterest are shaping consumer behavior and what products to buy, offering digital solutions is exceptionally crucial for brands to regain their lost battle.
4. Social Commerce Dominating Online Behavior
We live in the era of social media where every bit of life is shared with the world. More than half of U.S. social network users today are mobile-only. It’s no surprise they don’t want to be redirected to another website. Being able to complete a purchase easily has always been a top priority for customers. In today’s social media world, that’s a dealbreaker. If you don’t create a seamless experience, your customers won’t bother buying from you.
Offering Social commerce is the best alternative to smoothen the shopping experience and let buyers purchase products from your social media page while browsing it.
In a nutshell, the furniture industry holds abundant opportunities to those who want to excel in the domain and make the most of the technology available. The furniture customization software by iDesigniBuy will enable brands to encash on these changing trends and stream through
the turbulent times of uncertainty.