Handbag Design Software Helps Reshaping the Luxury Industry
It is undisputed that the pandemic has changed the way people shop. During the prolonged lockdown period, many fashion and luxury brands have moved to digital mode to cater to alternate shopping behavior. The bags designing software, a customization solution, helps fashion companies seamlessly move to the digital business model and strive for a better customer experience. The made-to-measure tool helps brands and retailers swiftly progress in the digital space with its novel 3d technology.
Handbag Design Software Offers Benefits to Lead in the Online Marketplace
According to a Shopify survey, 84 per cent of consumers shopped online during the pandemic primarily due to the ease and comfort of online shopping. People were scared of getting infected and preferred to shop online. However, as the world resumed its normalcy, people demanded immediacy, convenience, and speed from retailers. Moreover, some retail giants are also keen on providing a more personalized experience to consumers. One of the ways to add a personal touch to customers’ shopping journey is through the introduction of AR into the business model. In an article by Charged Retail, nearly two-fifths of UK customers say they’ve used augmented reality or virtual reality (VR) to view a product they’re considering buying.
Let us explore the benefit of bringing digital solutions to the table:
1. Increase in Customer Engagement
AR-powered tools offer customers fun and engaging ways to explore their interests aside from providing them with convenience. It also helps manufacturers and business owners to operate the business remotely and leverage various social media platforms to connect with their buyers. These platforms can be used to foster curiosity and interest in a new collection line, service, collaboration, and many other things. Not only can users potentially try their favourite products from the online catalogue, but they may also be able to see how such items look on them virtually.
2. Plummet in Return Rates
It is well documented that most shoppers across the globe regularly return items they have purchased online. Often, customers over-purchase products to try out various options and end up returning them if it doesn’t go well with their personality or what they thought would look like. This can potentially have a detrimental influence on the company’s profit margins and also add additional logistic costs. However, they wouldn’t have to face these problems if they had solutions, such as bag design online. The customization solutions installed on brands’ website allows customers to experiment with their looks and pick accessorize according to their style. Luxury brands can provide numerous designs for their buyers to choose from and let them define their style statement using 3d technology. Thus, they can move to final payment gateways after ensuring and previewing the product that looks good on them. The modern solutions help give customers a virtual taste of what they are buying.
3. Improve Customer Conversion Rate
In a survey conducted by LittleData, fashion and luxury companies have an average conversion rate of 1.8 per cent. Conversion rate is the percentage of users who take the desired action on a website, such as purchasing a product, divided by the total number of users visiting the website.
Using digital solutions, luxury brands and retailers have better chances of increasing their conversion rate. Many leading brands, such as Rebecca Minkoff, began employing 3D models on their product sites. Visitors that have in the past engaged with a 3d model are likely to add products to their basket compared to those who have never used a 3d model. Furthermore, visitors who see a product in augmented reality are more interested in buying them as they value experience and will be willing to pay more.
Closing Remarks-
In a nutshell, fashion companies can drastically improve their customer experience and engagement by capitalizing on novel digital solutions. Using modern technology enables luxury retailers to give customers a new way to entertain their shoppers. Likewise, the bags designing software by iDesigniBuy aids luxury brands and retailers in making the most of the virtual trends and leading in the online marketplace.
