How Can Custom Shoe Designs Help Fashion House Leverage Omnichannel Strategy?
In the age of digital transformation, not having a presence across various touchpoints can leave your business behind. People in the digital era want to see and connect with fashion and luxury brands across social media, websites, personalized messaging, email, billboards, and any other format. Similarly, having an online platform that enables fashion houses to connect with their buyers will boost online sales. Custom shoe designing allows labels to let their customers design footwear and give them their flair. The customization tool helps you to peep inside customers’ brains, understand their problems, help them solve them, and establish a transparent relationship.
Custom Shoe Designs Enables Fashion Houses to Capitalize on Multichannel Trends
When the pandemic struck the world, people were forced to live in their houses, and this is when the digital acceleration happened and compelled brands to transform their entire business model to accommodate new strategies to target audiences. One of them was omnichannel, which adopted a complete “customer-centric approach” and integrated all the existing channels to offer customers a seamless shopping experience. Thus, customers can simultaneously use different channels in their shopping process, starting their search at one channel and finishing their purchases in another.
Customers who were once associated with a fashion brand through an online platform or physical store can seamlessly enjoy customer services. The multiple-channel touchpoints approach has helped brands centralize data, manage products, services, customer details, product preferences, returns, product selection process, abandonment of cart items, and many more. These offer all the necessary information about the customer that helps companies strategize more marketing strategies, improve their product, and offer customized offerings to the customer to assist in purchase decisions.
Let us now look at the various trends in omnichannel retailing and how brands must be better prepared to grapple with them.
Here are emerging trends in omnichannel for 2022:
More Digitally Native Brands Entering Bricks-and-Mortar Store
Some years back, it was easier for fashion houses or any other business houses to connect with their customers online at affordable prices in comparison to opening a physical store and paying its rent. Today, this is not the scenario. Rising digital ad costs have made it extremely pricey for brands to acquire new customers online, thus, compelling many digital-native brands to move to brick-and-mortar storefronts. Moreover, in the last couple of years, customers have been as enthusiastic about shopping online as they were at the beginning of the lockdown. They are hungry for in-person shopping experiences and the camaraderie that comes with them. Forrester Consulting’s study suggests that over 59 per cent of consumers are likely to look for the product online and buy in-store in the coming year. This is otherwise known as webrooming.
Similarly, 54 per cent of respondents have said that they are more likely to look at a product in-store and buy online, that is, showrooming. Regardless of where customers place their purchases, though, they at least want the option to visit your store. Therefore, it is crucial for brands to scale up their customer services and streamline their business model that allows customers to shop offline as well as an online store. The 3D shoe customizer helps brands attain their business goal with robust and relevant business solutions. The customization software can be installed on the brands’ website and can be used in the physical stores, too, that allow customers to shop hassle-free from online and offline platforms alike.
Buyers Still Rely on Omnichannel Strategy
Not many years ago, digital experiences, products, and services were separate from physical shopping. However, the rising demand from customers and advancing technologies enabled brands to blend these two in a way that retailers can no longer find the dividing line. One of the pioneering factors that helped business attain their goal was the inception of BOPIS. It is the retail revolution and resolution to frustrations experienced by customers due to the unavailability of various payment gateway options online. Retailers can offer BOPIS to satisfy consumers who prefer to browse online without having to wait for shipping. Moreover, the study conducted by Forrester Consulting suggests that 43 per cent of fashion brands are focused on enabling the ability to view the inventory in nearby stores, and almost 56 per cent of consumers find it valuable. This indicates that when customers can see the product availability across many stores, they are most likely to it because they know they will find the product and size they are looking for.
Many experts in the fashion domain have advocated the use of omnichannel strategy to increase customer base and make more sales. In fact, according to Google, omnichannel strategies drive an 80 per cent higher rate of incremental store visits. Therefore, fashion and luxury labels must always be on their toes to identify the trends and make the most of them. If all these processes seem overwhelming, install the custom shoe designing by iDesigniBuy. Its business solutions will help you leverage the trends and gain new heights in the business.