How Can Jacket Design Online Help Fashion Houses in Streaming Higher?
Fashion is no longer solely dedicated to retailers and brands and their designers dictating to customers what they should be wearing and what not. Ever since customization took the front seat in consumers’ minds, brands are constantly engaging in intense competition to be the frontrunner in the fashion domain. Here is the golden opportunity for apparel companies willing to gain an edge above others if they install the jacket design maker, a customization solution which can be seamlessly installed on the company’s eCommerce storefront. The custom-made tool enables your buyers to select, design, and preview the product using 3d technology before heading for the final payment.
Jacket Design Online Enables Fashion Houses Leverage Latest Digital Trends
An Italian made-to-measure etailer, Lanieri.com, along with YouGov, a market research company, conducted research on American consumers’ fashion purchasing habits, including their views on customized apparel. They found out that almost half (49 per cent) of US adults are interested in purchasing customized clothing and are likely to spend, on average, $207 to buy it. In fact, men are more willing to purchase than women by nearly $60. What is more intriguing is the fact that millennials are expected to drive the customized apparel movement as they angle for products that deliver more of what they want. What these buyers want in the customized product may also vary by gender. Almost 17 per cent of males responded that they would be most interested in made-to-measure clothes, followed by shoes and wedding garbs. For women, it is a different case altogether; they prefer a customized wedding as almost 15 per cent of women indicated their interest in it, followed by an equal desire for customized work clothing and shoes. These statistics suggest that customization offers various lucrative opportunities for fashion houses to scale up their business and garner more revenue.
Let us look at the benefits customized fashion products brings to the table:
Easy Branding
Every year, thousands of new businesses come into the picture, making it extremely challenging for every individual company to stand out. This is especially where branding is needed, as it helps customers differentiate one fashion house from another. Some utilize customized apparel to promote their brand identity, which helps them promote their logos, company name, and other parameters that can be used to stand out from the crowd. For instance, printing information on t-shirts and allowing your customers to “design your own jacket” can make your brand more famous among the masses. Such companies deploy customized apparel created for them by reputable apparel decoration services to let their brand be noticed by anyone seeing it and gain valuable attention.
Seamless Advertisements
OTT has taken a special place among buyers’ hearts in the digital era, and every brand would want to capitalize on these trends. For example, the popularity of hit TV shows, the Big Bang Theory, Game of Thrones, Sherlock, and many others is unmatchable. Apparel companies can make the most of their worldwide fan following if they realize that fans are proud of the characters featured in such TV shows. Featuring lines, characters, logos, or some iconic scene from these series can help companies gain more attention among buyers than they could ever get through TV ads.
Caters Sustainability
In the fast-fashion era, we are harming our world, because of which many experts, scientists, and activists have opposed the concept of seasonality and other fast-fashion trends. Therefore, offering customized apparel can help brands balance nature and revenue. People can design their clothing using digital solutions and waste fewer clothes by changing the color, fabric, and other aspects of the fashion product using 3d technology.
Additionally, many companies also promote customized apparel for sharing environment-friendly quotes so that anyone who sees those statements becomes responsible for protecting the environment and fighting climatic change.
Better Customer Retention
Gaining new customers and retaining the older ones is the primary objective of any sales team in a garment company. No brand wants to lose its customers, so businesses devise strategies for their customers to stick to them and create a top-notch experience for them. Having customization solutions at your disposal helps brands to offer freebies when they spend a specific amount of money to shop items from their websites. This strategy helps brands retain and gain customers and generates loyalty among them.
Wrapping Up-
In a nutshell, fashion companies must leverage the lucrative opportunities persisting in eCommerce to flourish in the online marketplace. The jacket design maker by iDesigniBuy enables fashion houses
to make the most of these trends and stream higher in the fashion sector.
