How Can Product Customization Enables Fashion Brands to Explore Unlimited Digital Opportunities?
The pandemic has brought plenty of opportunities for the fashion industry. Those brands and retailers that were a little reluctant to embrace digital technology in their business model have now openly welcomed the onset of the changes in their bottom line. The emergence of virtual spaces in the fashion industry has enabled companies to streamline their processes, control wastage, and ensure consumer safety. Similarly, the product customization tool offers unlimited opportunities to brands and retailers to explore various digital avenues in the fashion and accessory businesses. Its customization and digitization solutions enable brands to solve various problems seamlessly and empower their buyers to unleash their fashion sense.
Product Customization Enables Fashion Companies to Stand Tall in Virtual Space
The retail sector was all-time low during 2020 and first quarter of 2021 due to the pandemic; however, it has inspired a desire for events and dressing up, and as the fashion industry is marching its way towards inclusivity, sustainability, digital technology, it is imperative that they create a balance between the various facets of business and meeting customers’ expectations. It has also enabled the sector to become more technology-fueled, which has provided some solace to the closed stores, shuttered brands, and bankruptcies left in its wake. Later in 2021, the fashion industry witnessed evaluation and reconstruction with a pattern to rebrand fashion companies. Many efforts were made to engage shoppers safely and effectively while contending with supply-chain issues and labor shortages. Despite the pandemic constantly tearing up communities, people have begun to explore how to live with it and around it. Consumers have permanently shifted the way they live, operate, and shop, and it is advisable that fashion houses become clearer with retailers continuing to respond to them properly. The question now is, what will define retail in 2022 as we slowly and cautiously return to some version of normalcy? Let us explore various trends that have emerged in the digital spaces of the fashion industry and understand how these can be used to tap on the unexplored opportunities.
Here are various factors that help brands and retailers to flourish in the fashion industry:
Using NFTs and Metaverse Solutions to Up Your Gameplan
In the last two years, the fashion sector has witnessed some drastic changes in the ways it operates, designs, and sells. The emergence of digital technology in the industry has enabled brands and retailers to innovate their business models and revamp bottom lines. Also, it offers lucrative opportunities to collaborate with other giants and expand its customer base. For instance, emerging label Egonlab has welcomed the upcoming season in the form of a utopian debut runway show and a number of digital activations, including a collaboration with Crocs on a non-fungible token (NFT) collection. Its designers, Florentin Glemarec and Kevin Nompeiz are the brains behind establishing a new fashion house and have taken their collections to the Paris Fashion Week runway to present an AW22 collection. It is entitled ‘Egonimati’ and refers to a secret society that established a new world order centred around universal happiness. It is a utopian vision that the label said is embodied in some 30 silhouettes with tellurian power.
The 3D product configurator works on similar lines and helps fashion companies leverage recent digital trends with its customization and digital features. These solutions enable brands and retailers to provide enriching customer experiences to their buyers. Its mobile responsive layout ensures that customers are safe and can design their apparel, footwear, headgear, and hat. It is the best way to let your buyers rise above the gender differences and embrace gender fluidity and other opinions and trends rising in the fashion and accessory sector.
Capitalizing on Social Content
Social media is the best way to reach out to more buyers and display your collections to them. It is also crucial for brands and retailers to strategize their social media plans like social media. Fashion giant Boohoo has released its 2022 trend report, forecasting the go-to essentials for the coming year, with predictions from its buying experts, social media study and the brand’s muses. The retailer, in its report, has highlighted that TikTok has emerged as the new fashion bible with the ability to make anything go viral. The app has revolutionized the online world as users look to the platform for style inspiration and fashion hauls. Based on the views and engagement the app receives and provides, it is clear that it has outlined a selection of the top pieces that it has said are the ones to watch for the year ahead.
Competition on social media has intensified so much that no day passes where any social media platform doesn’t surprise people with new features. Recently, social media giant Instagram has revealed a new plan to help creators make a living through its platform, with the trial launch of its monetization feature Instagram Subscriptions. The service allows them to grow their monthly income by providing subscription exclusive content and benefits through the app. The implementation is similar to that of Facebook’s subscription service, and the platform intends to recreate the success. The feature will be first tested by a handful of creators and will be given the option to select a monthly price point, unlock a ‘subscribe’ button and offer several benefits to their subscribers, including exclusive live videos, stories and identifiable badges.
Digital technology offers a more accessible and less expansive route to brands to lure more customers to their websites. It is a new, unique, and great way to connect with buyers while listening to their concerns. In short, it helps fashion brands to kill manky birds with one shot. Likewise, the product customization tool by iDesigniBuy enables fashion companies to grapple with various problems associated with fast fashion and eCommerce with a one-step solution. Its customization and digital features allow fashion and accessory brands to garner more attention in the online marketplace while also balancing the environment.