How Garment Design Software Helps Spreading Positivity Amid War-like Situations?
Just when the fashion sector was beginning to return to its normal course, another crisis in the name of the Ukraine-Russia war has brought the industry back to square one. Once again, the apparel industry is facing supply chain disruptions and other issues due to the increased tension between the two countries. Therefore, to help people rise above these tensions, we provide the 3d clothing design software, a customization solution that helps fashion houses let their customers select, design, and purchase products from the comfort of their homes. The custom-made tool hopes to bring positivity to other parts of the world and help brands assist those in need.
Garment Design Software Enables Fashion Houses to Continue Business During Crises
European Union has not included Luxury goods in its current sanctions to Russia. This answers the questions that have been weighed on the minds of many Italian luxury executives, as they can freely flow luxury goods from Italy to France for Autumn/Winter 2022 collections for Milan’s runways. However, they have to go through a complicated financial transaction to pay due to financial sanctions imposed by the US and Europe. However, these sanctions are aimed to disrupt Russia’s technology and military operations against Ukraine and at hobbling the power structure around Russian President Vladimir Putin, including the powerful and wealthy oligarchs. According to the Italian fashion federation, the Camera Nazionale Della Moda Italiana, Italy sells roughly €1.2 billion in luxury goods to Russia each year. The oligarchs are famous clients of Italian and French luxury houses. So, when news reports emerged that Italy was demanding from the European Commission a carve-out of its luxury industry from the sanctions, some of the names in the fashion industry expressed frustrations. In fact, Missoni’s president, Angela Missoni, said she supports Ukraine, despite the pain it might cause Italian companies.
The case study mentioned above indicates that there is a rising need for corporate social responsibility in the fashion and luxury industry. The recent situation between Ukraine and Russia have also brought many luxury firms to take the onus and support the cause to stop the war between the two nations. For instance, the US Department of the Treasury’s Office of Foreign Assets Control (OFAC), which administers and enforces economic sanctions, has taken its first official action against a company operating luxury market. It is the rough diamond mining, and distribution company, Alrosa, which has the public joint-stock monopoly accounts for over ninety per cent of the Russian diamond production and is thirty-three per cent owned by the Russian Federation. Likewise, a virtual fashion platform, DressX, announced the launch of a fundraiser for Ukraine as Russia continues its invasion of the country. On its Instagram post, which the Ukrainians have founded, the company announced that it would be releasing a collection of digital clothing, with proceeds set to go to Ukraine’s Ministry of Defence and several charitable organizations.
Everybody in the fashion industry believes that no one in the country should be affected by any conflict or problems. Peace is the biggest virtue, and many people who believe the same thing should come together and support the case in their way to stop more killings and hatred in the world. For example, if brands install the fashion design software, a customization solution that helps their buyers select and customize a wide range of clothes, including shirts, t-shirts, pants, blazers, jackets, hoodies, suits, and customize color, pattern, style, fabric, and any other element. They can even print slogans to stop the war and create pressure to hold talks. It is just another way to let your buyers get dressed and wear with a purpose, share their commitment to non-violence and help our community donate money safely.
However, this being said, according to the official schedule published by the French Fashion Federation (FHCM), Paris Fashion Week that starts today, with 45 houses and brands, is all set to hold its physical shows. Along with the runway shows, there will be 37 presentations as well as 13 digital format events, and Dior is all set to celebrate the reopening of its flagship boutique on Friday, after an extensive renovation. This season, all shows and events will be livestreamed, with the French Fashion Federation invested in technology and strengthening its digital messaging. Despite some absentee buyers and press from China and Japan due to travelling with quarantine requirements, the show is anticipated to return to normal functioning. However, with the pandemic looming in the background and Russia invading Ukraine, the show has fewer chances to become a hit. It can surely show a path to the world for positivity and truly represent that the show will and must go on.
Wrapping Up-
From the case studies and examples provided above, it is clear that the fashion industry is again caught off-guard and in the midst of another crisis. With the economic implications of a war and Russian sanctions felt by many in the fashion and luxury industry, it is better to adopt a solution that allows brands and retailers to continue their business even amid unprecedented times and spread positivity around the world. The 3d clothing design software by iDesigniBuy offers an online platform to apparel brands and retailers to let their customers design their clothes using 3d technology while sitting at home. The custom-made solution bridges the gap between buyers and brands and enables consumers to showcase their attitudes and beliefs through their fashion and create a positive atmosphere.
