How Product Configurator Software Helps Fashion Brands in Gaining Online Presence?
The rise in online shopping has become the staple forever industry; nearly every retail and wholesale sector offer a digital storefront that enables cross-boundary purchase. The apparel and luxury brands were the first to lead the other sectors in adhering to the changes. Product personalization has become the essence of any business, and the fashion industry is no exception. Therefore, brands are seeking to venture into the new domain by partnering with fashion-tech companies. The product configuration tool is a leading name in the fashion-tech companies that offer robust business solutions to fashion and luxury brands and allow buyers to design their apparel, footwear, bags, hats, and many other products. The customization tool enables your customers to transform and experiment with the looks that help them display their personalities better and make bolder statements.
Product Configurator Software Offers Solutions to Ramp Up Online Market Presence
Fashion ecommerce trends in 2021 are fueled by consumer’s desires and expectations, and therefore, they will play a crucial role in determining what stays in the market and what goes out. Modern-day buyers who grew up amid the technology want to associate with brands synonymous with perfect online functionalities, customized experience, and offer immediate support. Besides, their interactions with digital channels have taken a 360-degree turn from a linear model to a more complex journey across different online and offline channels. Thus, consumers expect an uninterrupted brand experience at all times.
The e-commerce apparel and luxury industry are one of the fastest-growing sectors of the online economy, but that steady climb comes at a price. With this massive rise in online fashion sales, customer expectations and demands are also arising alongside it, especially when it comes to the delivery experience. Therefore, let us have a closer look at this enormous sector of e-commerce and some of the clever industry-specific mechanisms that have and continue to aid in its growth.
Here are some factors that promote the growth of the fashion and luxury market in the online marketplace:
The rise in the Use of Chatbots
The fashion industry was one of the first sectors to realize the potential chatbots had in online commerce. Chatbots are merely spin-offs from Artificial Intelligence (AI) that are used by businesses to perform certain service tasks. Brands use chatbots to communicate with buyers and make relevant deals directly. These services enable them to recommend suggestions to their customers by helping them to identify with the products they wish to buy. These, in turn, help companies increase their sales and revenue. The perfect example to better illustrates the case can be Facebook Messenger, which is being used by several fashion and luxury brands. Brands use digital tools to exchange messages with their current and prospective customers. In fact, many leading brands, such as H&M, used bots to allows their shoppers to customize and buy their outfits.
Similarly, Tommy Hilfiger’s chatbot engages with customers in a conversation, first introducing itself as a bot and then offering a variety of options. Its shoppers can browse through various e-catalogues and even take help from it to select an outfit. The questions asked by the bot are used as filters to collect the suggestions for the item that may fit customers’ requirements.
The cases presented above indicate that Chatbots provide a valuable support system in customer engagement, cost efficiency, fashion ecommerce conversion rate, and expanded market reach. Fashion eCommerce startups can especially benefit from chatbots as they increase their brand awareness and presence. These are the reasons why chatbots make up one of the biggest fashion industry trends in 2021.
Introduction of Real-Time Display
Before the advancement of technology, fashion and luxury brands would offer product customization by involving them to fill their customization choices, such as image, text, and color, and submitting them. They could not preview the product they have designed to ensure payment for what they have asked. Consequently, the order returns and replacements would go high, thus, leading to wastage of both the store owner’s and customer’s time. To top it all, it would cause damage to the brand value. However, the situation is way better with the advancing solutions as customers don’t have to wait for the item to be in hand before they can check whether it suits them or not. They can mention their design specifications and “design” the product by themselves in real-time. They can also preview the design of the product before checkout and change it if need be. Hence, the customer stays satisfied, and you get to upkeep the brand image and resources. A win-win situation.
Similarly, the 3D product configurator offers customization solutions to brands that come along with its digital features. The tool allows your buyers to preview the designed product, such as apparel, shoes, sneakers, bags, backpacks, belts, and many other products through digital solutions so that they know what they are getting and won’t be surprised when it comes to their doorstep. It understands that each product has its demand in the market and is required by a relevant section of customers. It helps brands align their business with the ongoing trends, aid them to think along the same lines. We have developed a system where users can choose a particular product that can be printed easily and preview in real-time.
Growth of Social Sharing
In this digital age, it is impossible for anyone to stay away from social media. And when it comes to fashion brands whose essence lies in being social and influencing others, it is challenging for them to go with the flow. A key product personalization trend to optimize the use of social media today is the “product level” social sharing option. Various fashion and luxury companies let their customers personalize their products and share them on Facebook, Twitter, Snapchat, and more. This new business model helps brands to expand their horizons and subtly promote their products and services. Also, it is a great way to keep customers engaged and enrich their personalized experience. So, you can also get on the bandwagon and include “Social Sharing”.
Conclusion-
The fashion industry has taken the world by storm by adopting the recent technologies that have helped set new trends. The boom in the ecommerce department has further extended brands and manufacturers to provide services and solutions that appeal to buyers. An industry that prides itself on uniqueness should seek solutions that help encounter a wide range of logistical issues. With the right personalization approach, you can offer the best-customized products. And achieve the best customer engagement and sales. The product configuration tool by iDesigniBuy offers the same level of thought and creativity that help meeting the logistics functions of the fashion and luxury market. The solutions provided by our tool will ensure all your customers are satisfied with the products you deliver and the way you deliver them.
