Jacket Design Software: Best Choice To Win Millennials Hearts
Millennials are changing the world and the world is ready to change it. Agree with this or not, the younger generation is calling for it and will not stop until brands understand their soul and offer solutions and services that best suit them and define them. Therefore, brands need to break out of their cocoons and reach out to young and tech-savvy minds to get a complete picture of what they want and how they want it. The fashion industry relies on its conventional business model to deal with shoppers, and it would be surprising to see the latter have shifted to a new form of business that offers technological advancements, sustainability and inclusion. These are the three main aspects that modern shoppers pay attention to. If this seems like an impossible task, then you need to implement an online jacket design, a customization solution that allows brands to check all the boxes and get into the hearts of your young audience. Tailor-made solutions allow brands to leave their customers in the driver’s seat and design jackets the way they want. The digital functionality of this tool allows customers to visualize designed clothes in 3D and make even the smallest changes using virtual technology.
Millennials and other young shoppers have very unique tastes and qualities that they want to translate into the products they buy. The fashion industry is no exception and may even reflect a unique manifestation of the rapid changes caused by this growing consumer population. It would not be correct to say that they are the most powerful consumer group today. Statistics show that they represent a tremendous $200 billion consumer power in the United States alone. And these customers are aware of their importance and certainly drive many trends — especially in fashion. However, meeting their needs and wants is always a challenge for brands as they tend to change it by giving up on understanding what they want and how it can be delivered. For this group of buyers, the brand is less important than the brand philosophy and the experience is as important as the product.
Several brands are meeting the growing needs of millennials by incorporating CSR responsibilities and concerns into their products and services. The benefits of these measures have helped brands become more attractive. However, they are also in a controversial area and have to deal with music. The McKinsey and Company report takes an in-depth look at the growth of the “awakened” consumer and describes what young shoppers love the most. According to the report, nine out of ten Generation Z consumers strongly believe that fashion brands must take responsibility for solving environmental and social problems. This clearly deviates from the views of Millennials, who believe that brands should focus only on the green aspect. These changes are reflected in the larger profile of social issues and campaigns such as #metoo, #blacklivesmatter, and #timesup, all of which have entered major encyclopedias in recent years.
The changes are obvious, but what if the fashion brand wanted to calm both spectrums. In this case, they need to implement their own jacket designs, customization solutions that allow brands to give freedom and allow their young shoppers to wear clothes that meet all their wants and expectations. In return, it also helps brands meet the dynamic and evolving needs of customers as well as changing and expanding into the online marketplace. CustomStyle.ch is a platform where you can customize different types of jackets with our customization solutions. Your users can customize their jackets with different jacket angles and let their creativity run free with the customization and digitization features to create the best products for themselves.
In the paragraph above, we discussed the aspirations of tech-savvy shoppers, but we also need to go into detail about how this will affect the fashion industry.
Here’s how millennials are influencing and shaping the way the fashion world works:
· Uncompromising social responsibility and ecological sustainability
In the past, the brand has developed the concept of seasonality to stand out from the crowd and compete with contemporaries. The idea worked for a while and the brand was inundated with requests to buy a new collection and had to fulfill it. However, they are not aware of the environmental implications. Plus, every action they take is monitored by modern shoppers who think they’re violating established beliefs. So it’s natural that they pay more attention to the brands they interact with and where they shop. This loss of trust creates the transparency that has helped clothing brands fine-tune their decision-making for thousands of years.
Today, buyers and brands are ready to go the extra mile to ensure and demonstrate fair work, resource pooling and a sustainable environment. It shouldn’t be news to us that nearly 66% of Millennials say they would pay more for durable clothing, with 42% saying they want to know how clothes are made before they decide to buy them. As a result, fashion brands began to turn to radical transparency to restore consumer confidence. This is the case of Patagonia, which shows why brands need to incorporate sustainability into their business models. The brand is known for using recycled bottles and clothing with loops to make their popular fleece jackets. Moreover, she even donates 1% to local activist sales and meticulously scrutinizes every aspect of the production of each of her dresses. The brand continues with its employees with subsidized childcare, parental leave, health care, and paid internships with non-profit environmental organizations.
Another fashion brand that is tackling the environmental crisis selectively is Reformasi. The brand is at the forefront of tracking its environmental footprint every step of the way, adopting environmental measures that also incorporate advanced technologies and effective practices in its factories and even going so far as to provide its customers with quarterly sustainability reports. In addition, the brand is also planting trees and investing in clean water solutions. It even supports its employees with extensive opportunities for internal training and further development.
The trend for durable and long-lasting fashion
Suitability for everyday use and longevity are top priorities for all young buyers, as it is they who manage it and who live their lives according to the same motto. They prefer to buy products from fashion houses that sell clothes that are durable and have a purpose. According to The History of Fashion Journalism author Kate Nelson Best, “The economic climate or ideology influences designers and consumers in the way they interact with fashion.” It is fair and reasonable to think of brands that consumers who grew up against the backdrop of the global financial crisis should think twice before spending money. It’s not that they are afraid to spend their money, but they want to make sure that before they invest their money in something, there must be a return on investment. That way, they always look for safety when shopping for fashion.
Shoppers today are looking for brands that offer tradition, classic looks, and a rich history to share with them. With these classic brands comes the assurance and confidence that new brands sometimes face. You are even willing to dig deeper to get quality clothes that are resistant to wear and tear. For the same reason, the Swedish brand Fjällräven originally started as a manufacturer of backpacks for students, but has now completely reinvented itself and prides itself on being the most sought-after outerwear and highly durable garment for a lifetime. The brand’s products speak for themselves, as they are characterized by an extremely long service life, excellent production yield, excellent choice of materials and strict quality control during production. Clothing labels are known for producing clothing collections in two seasons and nothing in between. It connects perfectly with the production staff for the limited season and the failure to keep up with changing trends makes it even more special for buyers.
Summing up:
As the times change, clothing brands must also speed things up and offer solutions that suit the current generation of shoppers. With today’s shoppers refusing to be categorized into any particular type or preference, it can be assumed that with enough choice they can go thick and thin with you. They are arrogant and stand out among the older generation of customers because they dictate what to wear on every occasion. IDesigniBuy’s online jacket design software help brands win millennials by giving them the opportunity to understand these buyer attitudes. This enables brands to stay relevant no matter how the market changes, fulfill their social responsibilities and take bold positions based on expert opinion by making fashion choices that are sustainable, durable, unique and personal.
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