Jacket Design Software Helps Fashion Brands Capitalize Social Commerce Trend
As eCommerce businesses are getting ready for the holiday season, one trend that is shaking the entire fashion industry is the rise in social commerce. The new business form seems to have made its way into buyers hearts as it provides seamless shopping experiences and also enables them to share these things with friends and family members. Likewise, the jacket design online, a customization solution, also allows apparel brands and retailers to let their buyers take control of how they want their apparel to look. The tool offers them the top-notch customer experience as they can digitally add any design, fabric, and sleeves or print any text or image on the jacket. The tool makes shopping fun and exciting and subtly promotes brands for their exceptional services.
Jacket Design Software Provides Solutions to Gain Edge in the Social Commerce
Social media is the best thing that can happen to human civilization. With a click, people can see what is happening around them, talk with friends, and engage with brands to know what are they up to. This rising dependence on social media led to the birth of social commerce, and despite being in its infancy, it has managed to attract several leading brands to invest and develop features that boost their sales. The digital platform is beyond connecting people with one another as it is now more focused on driving sales. Platforms such as Facebook, Instagram, Snapchat, Pinterest have completely transformed the way people would look at the brands. These tech companies are looking to claim a share of the $36.6 billion that’s up for grabs in retail, social commerce, according to eMarketer, up from $27 billion in 2020. And it is estimated that social commerce will reach $56 billion by 2023.
With holiday shopping approaches, brands are gearing up to offer their customers unique shopping experiences as they invest in novel social media features and tap them into capabilities. For instance, Facebook rolled out Shops, which is a feature that lets businesses upload products to their Facebook page. The feature was originally meant to help small businesses struggling to make their presence felt in the online marketplace. Their need was more realized by them when the pandemic broke, and online shopping was the only way out. Since its inception, Facebook has been using Shops along with many other solutions that help fashion brands and retailers, including Facebook Live. In April, Petco did its first live adoption event and fashion show on Facebook, and it later hosted another live event around the Olympics. Thus, it would be appropriate to say that many apparel brands have been testing water for live shopping, especially during the summers when Facebook kicked off Live Shopping Fridays, a three-month-long event that featured brands including Alleyoop, Abercrombie & Fitch, Bobbi Brown Cosmetics, Clinique, Dermalogica, Dolce Vita, Murad, Sephora, and Zox. Each brand got to host three 30-minute long live streams. Some brands, including Benefit Cosmetics, Cocokind, Macy’s, Paintbox Nails, Ulta Beauty and Walmart, have hosted daily live streams on the social media platform throughout November to encourage customers to shop ahead of the holidays. And since people rely on each other to know whether a brand offers a better product or not, the recommendation of virtual platforms can long a long way. Therefore, Facebook, too, added a group-oriented Product Recommendations capability that shows products that members recommend when they ask for guidance. The social network, which has been a mainstay in the news recently due to its official name change to Meta, also is introducing Top Product Mentions within a user’s News Feed. Like the other features, this is designed so shoppers can discover products recommended by peers from groups they’re a part of.
Let us now dive in a little deeper to understand why brands have been relying on social media platforms and what are the new trends that propel brands to use more of these platforms.
1. Rising Trend of Live Streaming
Live streaming has been gaining a lot of traction from buyers, and it continues to reach new and unprecedented heights. The technology which the gaming industry had earlier used is now gradually making its way in the fashion industry, especially the apparel segment. Numerous luxury brands are using live streaming for business-related tasks, such as marketing and content delivery. Live streaming seems to be a revolution for the fashion industry as it enables fashion houses to create interactive and shoppable online virtual stores and showrooms. The technology enables brands to bring 3d shopping experiences onboard for buyers to provide smooth shopping facilities and bring the in-store experience to life. With the use of these branded virtual experiences, retailers and brands can potentially drive product discovery, dwell time, average order value, and conversion while also reaching new consumer audiences through word-of-mouth as shoppers directly invite friends and family members to join them to shop virtual stores.
Live streaming lets your buyers invite their friends and significant others to join them for a virtual store experience by clicking a button and sending friends and family a link to the virtual store by email or text. The video feature allows individuals in the group to see and hear one another as they navigate the virtual environment separately or together, just as they might in a multi-player video game. Similarly, our customization tool aids fashion brands and retailers to let their customers create their own jackets through digital features that come built-in in the software. The tool offers an easy-to-use interface that makes it a lot easier for your buyers to seamlessly create their own jackets or any other apparel in a few seconds, thus, enhancing their customer experience. Additionally, the transaction from selecting to purchasing a customized product is so smooth that they shall return to your website again and spread the word for your services.
2. Smoothening Digital Transformation
In the past decades, we have seen social media quickly revolutionizing the virtual aspect of every industry in the world, and the fashion sector is no exception. Even the world’s largest news agencies have had to transform the way their readers digest the news, adding social media platforms to the forefront of their news deliveries. Social media has brought more connectedness, innovation, and diversity to the apparel segment. Instagram, for instance, is always updating itself with the best, most current trends while allowing users to participate in fashion rather than watch from afar. Therefore, many leading brands, such as Under Armour, has partnered with Amazon Web Series (AWS) for SAP to increase resilience, enhance security, and provide more insights across its business. The athletic performance wants to integrate its SAP environments with AWS’s analytics, computing and storage technologies, and machine learning. This modernization is designed to deliver a range of AWS capabilities to fuel innovation in areas like 3D apparel and footwear design, digitally connected footwear and apparel, resource-efficient production, direct-to-consumer sales and global wholesale distribution.
According to Under Armour’s CTO, Danny Miles, having AWS on their side is of great importance for their digital transformation as they gear up to harness the cloud capabilities for the near future. With the help of SAP in the cloud, the brand can apply deep analytics and machine learning capabilities to drive greater efficiency across its business. AWS intends to optimize its product innovation processes to deliver premium consumer experiences wherever and whenever customers choose to engage our brand. Under Armour accelerated its SAP migration with the help of the AWS Professional Services team, shifting its SAP landscape to the cloud in less than six months. Under Armour moved its ERP, supply network collaboration, global trade services, enterprise reporting, integration services, SAP Fiori design interface, and solution manager workloads to AWS as part of the migration.
3. Providing Dynamic Marketplace
The reach of social media is huge; it allows fashion houses to connect with each person working remotely or stepping out for shopping. It offers huge connectivity to brands and allows them to introduce their collections in real-time, thus providing a dynamic marketplace. When a brand launches apparel in the U.S., a customer living in China or India is notified about the launch just as quickly as someone living in the U.S. itself. Additionally, the sudden pandemic outbreak further accelerated the use of social media across the globe. For years, China had led the world when it came to social commerce. However, during the Covid-19 pandemic, the trend had gained huge momentum in the United States, when countless shoppers moved online. According to Statista, there were 80 million social buyers in the U.S. in 2020, which equals a 30 per cent increase over 2019. These facts indicate the use of social media can transform the fate of the fashion sector; therefore, Faire, an online wholesale marketplace connecting more than 300,000 retailers with 40,000 brands around the world, has closed $400 million in a Series G investment round co-led by new investor, Durable Capital Partners L.P., and returning investors, D1 Capital Partners and Dragoneer Investment Group. The company will use the capital to expand its supply of global brands and introduce the company into new markets and economies around the world.
Faire has reported more than thrice year-on-year growth, reaching more than $1 billion in annual volume in less than five years. The company has been providing a greater opportunity to independent retailers to reach the bar set by the leading brands in the fashion sector. It intends to remove the traditional growth hurdles customers face and provide more opportunities, connections, and possibilities for budding entrepreneurs that wish to expand their global outreach. The organization defines the future of retail by relying on its capability to deliver local and cross-border demand to brands, and in turn, offering more expansive, data-driven marketplaces.
4. Enhancing Customer Experience
For any brand to succeed in the fashion industry, it has to provide an exceptional customer experience as it compels more buyers to come to your website and purchase products. And to provide these services, many brands rely on digital solutions or social commerce that help them increase their customer base. For instance, Ralph Lauren Corp. is debuting its first digital fashion line in Roblox Corp.’s virtual world, becoming the latest apparel maker to build brand awareness in the metaverse. The company, known best for its polo shirts, offers a “Winter Escape” experience in the Roblox online universe. Players can enjoy activities such as ice skating while shopping for retro sportswear from the designer’s 1990s collection. The items are expected to cost 125 to 300 Robux, or about $1.25 to $3.
Many fashion houses use social commerce to deliver their products faster to their audiences and help in meeting customer demand. This advantage is best served when fashion brands and retailers are bombarded with demands and fall short to meet them. This has been the phenomenon in the past few seasons where surging demands by buyers couldn’t be met due to shipment crises, production inefficiencies, and warehouse mismanagement. However, doing business through social media allows brands to display a product first, receive an order, and then manufacture it; hence they won’t have to show an “out of stock” message. And quick services always help brands increase their goodwill across the market and attract more buyers.
Conclusion-
Social media has become an integral part of daily lives; we rely on it for communicating, knowledge sharing, perceiving the world, and understanding what is happening around us. For a long time, many experts had been betting on the rise of social commerce and but the market has resumed, and the holiday season is upon us; it will be interesting to see how social commerce uses its potential to help fashion companies attain their target sales and earn more revenue. The jacket design online by iDesigniBuy enables brands to meet their targets and earn more revenue by offering customization and digitization services. These will allow your buyers to create their fashion sense and share it with their loved ones through social media. As the tool comes in a mobile responsive layout, it is easier for them to sit back home, customize their apparel, and gain a marvellous customer experience.
