Leverage Power of Digitally-Driven T-Shirt Design Software To Upscale Cloth Offering
As the fashion industry prepares for the next wave of digitization, it must also convey to buyers that the virtual future is inevitable. They need to be ready to embrace a new business model where they no longer have to wait for ready-made orders to ship and can shop and browse stores whenever they want. The advanced technologies introduced in the industry enable brands to achieve their dynamic business goals while meeting customer needs. Individual t-shirt design tools work on the same basis and allow fashion brands to gain a foothold in the online market with their personalization and digitization solutions. The software offers an easy-to-use interface that allows users to freely design their t-shirts with just a few clicks. It also helps improve the customer experience by helping shoppers visualize the designed garment in 3D and make minimal final changes to the garment before placing an order.
T-shirt design software offers a modern solution to increase online market presence
Moving online is the only viable and viable option for clothing brands that are reluctant to face the changing tides. Virtual technology, developed with the help of 3D and technological tools, is poised to change the perception of the apparel industry and the way people dress. And investing in new technology doesn’t mean brands have to get rid of their physical stores. This solution can also be installed in shop windows to help them rebuild their economy. This hybrid technology is increasingly being used by emerging digital fashion businesses leaving no stone unturned to enter the emerging market. With the help of these modern solutions, they can create non-real digital clothing that can be photoshopped onto a customer’s photo or video. These events and activities can also be posted on all social media accounts like Facebook, Instagram, Twitter, and Snapchat, to name a few.
The new way of digital shopping will be more of a way for customers to dress up their avatars through other online platforms such as the gaming industry and Tik Tok influencers. At times even the kids are obsessed with the game and only care: “What kind of skin did you have in this game yesterday? Many fashion influencers who have been active on digital platforms have quit their jobs and are just focused on building treatments to get more profitable opportunities. British influencer Loftus, for example, saw so much potential in digital technology that he gave up his job at fashion consulting to devote himself to full-time work on his website This Outfit Does Not Exist. His Instagram shows the potential of virtual outfits that don’t have to obey the laws of physics — from shiny silver trouser suits with tentacles to shimmering pink creations with lasers fired from his chest.
Several leading brands are actively looking for solutions and opportunities to help them gain momentum through digital trends in the apparel industry. During London Fashion Week, London fashion label Auroboros was the first brand to present a purely digital clothing line. In a similar way, the H&M Foundation created the Billion Dollar Collection, a digital collection of collections created by winners of the Global Change Awards. The outfits were actually made by Mackevision, part of Accenture Interactive, which also created digital mock-ups to “wear” the collection using CGI character design technology. As part of its 100th anniversary, Gucci has opened a number of experimental pop-up shops in London, Milan and Berlin. “Eco-oriented temporary space” aims to offer visitors a multi-dimensional experience, with each store reflecting the city in which it is located. The furore among high-end fashion brands shows that the future of digital technology is very promising and full of opportunities that they are eager to take advantage of.
Let’s take a look at the various factors that help apparel brands strengthen their presence in the online marketplace and open up new growth paths for them.
· Multi-channel reception
For a long time, many brands and retailers criticized the combination of online and offline store windows. They are always reluctant to add advice and benefit from mixing the two approaches at the table. However, pop-up stores are now being used by the fashion industry as part of a broader multi-channel strategy. For example, Rihanna used this store as part of her business strategy when she launched the Fall Savage x Fenty collection. It has been announced that once the collections are presented at New York Fashion Week, they will be available soon. A pop-up store opened for collection in New York, followed by more pop-up stores in other US cities when the collection launched in the fall.
Undoubtedly, the fashion industry has suffered in the past to succeed from catwalk to store, but pop-up stores offer the perfect result that allows brands to move smoothly. Placing the product online and physically inspecting it will guarantee people’s quality and reduce their waiting time for the product to be released in various stores. Using pop-up stores as part of a broader strategy, including product launches and online stores, has helped the fashion industry regain its footing. In fact, brands can take a multi-channel strategy one step further and use mobile technology to blur the line between ecommerce and physical stores. Multi-brand fashion group Bestseller has announced that it will be testing the Zliide digital retail app in some of its stores. This app makes individual online stores available in stores to offer home delivery by bike courier options and in-store self-payment.
It also allows merchants to enable Bluetooth to flag theft protection via in-app purchases. Retailers speculate that the app will allow shoppers to avoid the queues needed every hour as the world battles COVID-19. It will also allow retail staff to focus on more personalized customer service. Some brands such as Selected, a unisex brand, have been following the Zliide app in Denmark’s best-selling Rømerhus store for several months. It is reported that customers have rated this app and expressed their interest in using it to activate in the store. The test experiment aims to test the value of digital solutions by analyzing end-user usage and demographic adoption.
Similarly, online t-shirt design software comes in a mobile responsive layout that allows brands to attract their customers through mobile technology. Customization software allows your shoppers to customize their t-shirts to support a cause or experiment with their looks. They can create a t-shirt that best suits their fashion sense from the comfort of their own home, and they can also visualize the product as it is being designed and find out how much it will cost through real-time 3D technology.
· Use of pop-up stores
The main motive for virtual decisions is to improve the customer experience, which is reflected in increased sales and traffic to the website. These are all marketing gimmicks. The best way to test their utility is to implement them in a pop-up store. These stores are a great way to make the shopping experience more comfortable and immersive. This makes the relationship between the customer and the brand more meaningful. Create a sense of excitement and ease of shopping that regular and online stores can’t match.
Pop-up stores are a great way to express old trends that allow retailers to reach beyond their stores and put themselves in front of consumers. This new era of marketing allows brands to communicate directly with customers and not wait for their requests, but can create customer needs with their new solutions. However, achieving this goal is much more difficult than it seems. Online retailers have perfected the art of using modern technology in conjunction with modern brick and mortar stores. This gives them enough space to perform various tasks such as location, marketing tactics, and product combinations, and ultimately eliminate and reach new types of users. When solid department store retailers redesign their stores to include areas that have a sense of a steady growing market, you know that a trend has reached an “established” level. However, when pop-ups implement modern solutions, they can play an important role through interactive displays, personalized offers, dynamic pricing, and social media sharing, to name a few possible solutions, each at a different point in the customer’s path to purchase. .
A study by the National Retail Federation (NRF) in the US and reported by Chain Store Age, while many customers say they want technologies like mobile payments to make shopping easier, more than four in ten users (44%) say their experiences with digital displays on store, tablet or mobile partners (43%) or messaging apps (43%) doesn’t affect their experience. One in 10 said it really made their experience worse. Obviously, installing technology in pop-up stores will only improve retail and help retailers run large registers and the infrastructure that allows them to get them easily. This way they can get more loyal customers and manage pop-up returns.
· Customer relationship management
As explained in the publication, the main goal of brands in implementing technology is to get more profit, and customers have a big hand in that. Without them, the fashion industry would not be able to understand whether their new venture made any sense. Likewise, in many cases, the main purpose of opening a pop-up shop is to build and strengthen customer relationships, especially for those with experience. Experts suggest that pop-ups affect the long-term relationship between retailers and customers and can help them generate demand rather than generate revenue. It is true that a great experience in a temporary store can have a positive impact on a customer’s perception of the brand and the potential for future interactions. However, it is important to remember that setting high expectations through social media or marketing campaigns can have the opposite effect when the actual experience is insufficient due to poor performance, inventory depletion, etc. Therefore, it is important to track customers and their satisfaction or intention to make future purchases after visiting a pop-up store.
In addition, with pop-up stores, companies can reduce the costs of running a retail store. For example, you no longer have to worry about furniture, products and seasonal availability. Pop-up stores have the advantage that they can be designed to impose a certain concept or aesthetic, which makes them more attractive and exciting for customers. Fashion pioneer Vivienne Westwood has always been impeccable, so her pop-up shop had to reflect her radical views and clothing when she launched her new fall-winter collection. Military clothing has a strong influence on the collection. This store is designed as a military base full of statements about climate change and works with big companies that don’t offer sustainable solutions.
In addition, they can also offer a liquid collection based on gender and also increase the supply as demand for the product increases. Fashion brand Garage is also presenting its first unisex clothing capsule, covering everyday basics and innovations with a special focus on earth tones and bold fur. The collection, officially called GARAGE FOR EVERYONE, includes basics such as t-shirts, outfits, sweatshirts, tight knit pullovers, button comfort and woven cargo pants. The color palette focuses on what the brand calls “modern neutrals,” including ginger, walnut, dark yellow, and pebble gray.
Summing up:
It is true that technology is the only way forward in the fashion industry and brands cannot move an inch without it. However, they need to realize that instead of an all-or-nothing approach, they need to take small steps and move towards a digital future. Understandably, implementing solutions and changing entire business processes is a very difficult task. Do not worry we are ready to help you; iDesigniBuy’s advance t-shirt design tool is the epitome of powerful customization solutions that help apparel brands seamlessly update their business models and adapt seamlessly to evolving market trends and needs.
