Product Configurator Transforming Customization Segment in 2022

Nitin Nimbalkar
3 min readJun 21, 2022

Customers are attracted and like products designed according to their preferences. ECommerce business owners know that personalization is one of the best technologies to gain a competitive edge in the market. That’s why you should use product customization software that offers personalized jewelry, shoes, suits, bags and more.

Product Configurator

According to a study by an independent organization, 56% of customers like to buy products from retailers that offer specialty products.

So let’s talk about the key elements that made 2022 an important year for product customization:

1. High Customization: Product design software is important because it ensures customers can customize their products based on colors, fonts and designs. Sounds easy and hard to do. Designing and building unique products tells a different story. E-shop owners should adopt the following strategies to implement processes in their systems by doing the following:

• Excellent for designing store front ends, but should be designed because it simplifies the end user’s work by introducing a unique touch to each product. There should also be a preview option to see the product better.

• The ordering process must be adequately defined and strictly adhered to, as companies usually fail with bulk products. This can be done without changing the profit.

• Among other important aspects, location is also an important factor. It’s important to see if you want to make a particular product combo in the same location, or if you have a separate location for it so you can strategize your costs and budget.

2. Personalization Aspect:

• Many eCommerce owners give customers the ability to design unique products to create blank templates and other offers for standard templates and customers can change colors, clips, fonts, text, and so on. Initiatives to create complete products to personalize and connect with brands and increase store sales. It will be your decision as to how much to offer.

• Make sure that whatever you do, the whole design process should be easy and lots of options will attract the end user and if he is disappointed he won’t come back to your shop.

3. Full customization in no time:

• Demand and supply of all types of company products is based solely on customer preferences and is always an important element. It is very important to understand that when it comes to personalization, we need to take care of it properly. The reputation of the market depends on dealing with these aspects.

• It is important to provide you with information about current operations, expectations, market trends and return on investment, etc. When the demand for a particular product increases, you need to have optimal supplies or raw materials to build demand. To keep things friendly, it’s important to know the basics on trend. It is difficult for entrepreneurs to meet customer needs and expectations. If you are not up-to-date with real-time information on requests and orders, it will be difficult to cope with this competitive technology-driven industry.

4. Preparing for the future:

• It is important for business owners to understand that offering customization is very important. The end consumer determines not only which products you offer, but also the exact distribution. If you want to stay up to date with trends, it is important to create a supply chain process within the organization. Even if you want your customers to benefit from high-end products, you also need to invest in product design software that meets end-user needs and priorities.

• Various business owners feel that creating an online website for printing software is very expensive and cumbersome. But also the fact that quality comes at a price. Many Magento-based Web2Print stores are designed for installation. You want to make sure that the software works according to professional requirements and is designed according to customer requirements.

The points discussed above will finally give a clear picture of the trends and personalization factors. We at iDesigniBuy offer a powerful and up-to-date product configurator for business needs. Email us at for more details.



Nitin Nimbalkar

Being the founder of a software company specializing in web and mobile application development, I have around 18 years of experience in the industry.