We all know how millennials are; they love and prefer technology, consume avocado toasts, and smoothies. They are passionate about saving the environment and ready to take anybody down to bulling them through social media. But is that all we know about them? What about their dreams and aspiration, and how they view nature and the future? And what about millennial spending statistics? What can they tell us about this age group? These are all crucial questions that need to be addressed. The custom shirt design software is one such customization solution for apparel brands that allows them to dive deep into modern-day buyers’ minds and understand what interests them.
Shirt Design Software Offers Solutions to Entice Tech-Savvy Brains
Generation Z and Y are a dominating group when it comes to online shopping in the fashion business. They constitute an ever-increasing force in the global economy’s spending power; consider the US millennials’ case; their buying power has already exceeded $500 billion. Millennials account for about a quarter of the global population, and statistics indicate that Gen Y and Z spending power is strong and growing. Therefore, fashion houses need to captivate their attention and provide the services that they shall never forget. There are many ways the leading fashion brands can let their customers design apparel and helping them to be trendsetters rather than following the trend. If you are also willing to do the same for your audiences, you come to the right destination. In the current blog, we shall see how companies can entice young minds and mark your presence in their hearts and brains.
Here are some ways to woo your young audience with clever strategies in the fashion market:
1. The shift in Online Shopping
Online purchasing has been a trend for quite some time now, and its primary reason for the growth has been attributed to millennials and Gen Zs. They are gradually shifting towards mass retailing options for shopping, such as Amazon, Walmart, and Kohls. But here, brands need to change their strategy and offer personalized services to their buyers so that they come to your website over and over again. The most dramatic finding of the Goldman Sachs/Condé Nast report is the accelerated rate at which fashion shopping is moving online. Younger consumers are doing more of their fashion spending in e-commerce channels, with clothing enjoying the highest penetration. Consumers in their late 20s spend the biggest portion of their clothing spending online, close to 50 percent or more.
The shirt design software online works on similar lines and empowers apparel brands to offer new shopping experience to buyers.
2. Purchase Through Social Media
Social media is an online platform for many people to exchange their ideas with others and understand their ideology. It is a powerful podium for fashion brands as well to demonstrate their products to their buyers and approach them for buying. Social media platforms are becoming more important for women and fashion-conscious men than shopping apps for a new brand and product discovery and purchase. The study found that Facebook still ranks number-one among millennial women, but Instagram, the favorite among It Girls, is gaining ground. GenZs prefer Snapchat.
3. Establish Transparency and Authenticity
Gen Z and millennials define and evaluate brands on the basis of both product and ethics. They not only expect their favorite brands to represent their beliefs and values but to be authentic and transparent. This demand for both corporate responsibility and transparency is certainly technology-driven. Many apps and websites offer consumers detailed information about a particular brand’s social responsibility and environmental policies.
In a nutshell, the online shopping trend is changing swiftly, and therefore, it is essential for fashion brands to come up with top-quality services that enable them to appeal to their customers the most. The custom shirt design software by iDesigniBuy is a leading name in the apparel market that empowers brands to hear what customers want and capitalize on these trends.