Sports Apparel Design Software Expanding Business Dominance

Nitin Nimbalkar
3 min readSep 3, 2020

--

As one of the world’s biggest industries, it’s surprising to learn that the way fashion still operates hasn’t changed that much in the past twenty years. However, the rising concerns about fair wages, pollution, and the need to become faster and more efficient to keep up with today’s hyper-connected consumers have given way to new exciting technologies. The athletic apparel design software helps brands tackle all problems with a customization solution along with a novel digital preview.

Sports Apparel Design Software Preparing Brands to Shape the Apparel Industry

Indeed, we live in the ‘insta-age.’ Social media is changing how fashion is consumed and has trained customers to want instant access to the latest trends as soon as they hit the catwalks. At the same time, younger generations who want to stand out from the crowd seek products that can be tailored to their needs and preferences. Moreover, ‘mass-made’ clothing as we know it, seems to be gradually losing its appeal.

Here are a few ways technology is reshaping the fashion industry:

1. Make Room for the Internet of Things (IoT)

While fashion has made great strides to improve clothing for everyday lives, recent advancements in apparel technology and wearable gadgets have gone as far as affecting how we experience our surroundings, interact with others, and our bodies, giving the word comfort a whole new meaning. This is especially effective in the case of sportswear as people have become more health-conscious, and they want to know about their calorie burn. Smart clothing, wearable spaces, multi-functional designs, and responsive sportswear have seen significant developments in recent years. And as our “real” lives become increasingly mixed with a virtual existence, many designers are experimenting and pushing the limits of wearability.

2. Quick Analysis of Data for Better Consumer Insights

Thanks to the Internet and new software tools available on the market, brands, and factories can receive real-time feedback and alerts from companies about defects or damaged goods. This helps them save money, eliminate waste, and deliver good products at the right time. Like the kit designer, the software also enables the business manufacturers to implement ERP on their websites. The enterprise resource planning (ERP) software is used in manufacturing to monitor and collect the production data in real-time, as products are being made.

3. Mobile Commerce Helps in Expanding the Market Reach

Mobile is getting more significant than ever. It has not only impacted our everyday lives and but it has become one of the fastest-growing sectors in ecommerce. The primary reason for the growth is more use of smartphones by users. As mentioned above, we live in the “Insta-age,” and online shopping is a more accessible source for people to buy stuff. And as technology has progressed, digital mobile wallets have made it seamless for people to buy online with fingerprints, face-recognition, and a lot more. In fact, people would instead shop online then going for offline shopping.

4. Virtual Reality Enables High Accuracy

Combining the physical and online worlds of retail has been one of virtual reality’s most exciting applications in fashion and many other fields. One widespread use is enabling customers to virtually try on outfits with high accuracy thanks to customized measurement functionality that employs augmented reality technology.

Conclusion-

The bottom line of the blog is that the sportswear industry is rising exponentially, and with technological advancements coming into the picture, the sector is anticipated to witness the next level growth. The athletic apparel design software by iDesigniBuy enables brands to capitalize on the rising eCommerce trends and, on top of it, let customers take the lead and customize their apparel. The market holds numerous possibilities for those who are ready to take the market by storm.

Connect with us now!

--

--

Nitin Nimbalkar

Being the founder of a software company specializing in web and mobile application development, I have around 18 years of experience in the industry.