Suit Designer Helps Garment Brands to Realign with the Modern-Day Business Landscape
Fashion is swiftly evolving, seasons change, fades may come and go, and tastes transform. These uncertainties are key elements that keep the apparel industry running, but this boon can change into bane, which was more apparent when the pandemic hit the sector, forcing fashion brands and retailers to shut their stores. The prolonged closure of the markets forced clothing houses to move to digital spaces and run their businesses. Understandably, it is challenging for apparel brands and retailers to find themselves lost in the new domain; therefore, fashion-tech solutions, such as suit design software, are here to help them attain new business heights. The customization solution helps fashion companies to adapt to new ways of doing business and scale up their sales using digital solutions.
Suit Designer Helps Fashion Houses to Re-boost their Digital Strategies and Online Sales
Numerous examples suggest that lines between the digital and physical worlds are blurring. With digital cartoon avatars, social media influencers, and other digital formats coming into the scene, many fashion brands are compelled to manufacture and sell clothes that fit in the modern-day business perspective. Not just leading names like Ralph Lauren, but start-ups and budding companies, such as DRESSX, are betting that consumers would want to flip the script: Dress their actual physical selves in digital-only clothes for the digital world, creating a “meta” wardrobe. Experts in the domain believe that it is about the right time to encourage people to indulge in a stitch of fun with fashion on social media. It is also for those who might like to “try on” a designer outfit for less money than they might otherwise spend.
In the points mentioned below, we shall explore the social influencers and new digital spaces more that will help apparel brands to succeed in the market:
1. Social Media Influencers Taking the Centre Stage
Social media usage has led to the addiction to smartphones. People give zero value to the product’s hardware and are more interested in the built-in apps and what they can download from the play store. When people scroll through social media and see an account promoting an item, there are higher chances that they will buy the product even if the person promoting it may not be a real person. In the era of digital humans, it is absolutely possible that these social media influencers will take the fashion business to the next level. For instance, the 19-year-old Lil Miquela may seem real, but she is a virtual influencer created by Brud, an L.A.-based start-up. Since her Instagram debut, the model has successfully gained over 3 million followers and has a 2.7 per cent engagement rate. The statistics match with the notable celebrities, such as Selena Gomez and Beyoncé. The model has worked with numerous leading names in the fashion sector, including starring alongside Bella Hadid in a Calvin Klein campaign. Likewise, Noonoouri, a cartoony Parisian fashionista, has also collaborated with Dior, Gucci and Miu Miu. These new trends indicate that the Metaverse and social media has opened new possibilities for clothing houses to experiment and thrive in the sector. Despite this social commerce being in its budding stage, it is essential to realize that no brand lags behind. Therefore, the 3D suit design software offers customization solutions to garment companies that allow them to gain a competitive edge by enabling brands to let their customers become influencers on their own and flaunt their fashion sense to the world through social media.
Social media and its influencers have created a buzz in the market that seems to have captivated even the big players of the fashion sector. They are using faces, such as Khaby Lame, who is one of the high-profile TikTokers, influencers, and models. Recently, he and supermodel Taylor Hill and tennis sensation Matteo Berrettini; along with the rest of the group, were seen cheering one another as they appeared on screen for a new presentation by Boss. The brand is launching the see-now-buy-now model of its Spring/Summer 2022 collection. Many experts believed that Hugo Boss had lost its relevance in fashion, but with the launch of this new collection, it intends to rebrand itself and split itself into two divisions, Hugo and Boss, which will target Gen Z and millennial audiences, respectively.
2. Two Distinctive Features Merging to Expand Business
As the fashion industry has immersed itself in the Metaverse, several apparel brands use it to merge the two concepts of physical and digital to provide novel experiences and designs to buyers. The phygital domain is in its budding stage, and fashion designers and brands need to learn to blend the real with the unreal quickly. It is turning out to be the absolutely necessary skill to transit into the future and entice a flood of creative output to reach out to customers and expand the existing shopper base while mastering digital tools. And right now, video games are where most of these customers are.
For instance, Roksanda, an online boutique store, will introduce a series of NFTs as part of her autumn/winter 2022 collection during London Fashion Week in a partnership with Clearpay. The boutique store aims to bring digitization, accessibility, and innovation to fashion lovers spread across the globe. The designer will host a catwalk show for the upcoming collections on the coming Monday, that is, February 21. The Institute of Digital Fashion has already transformed the demi-couture finale look, a sculptural gown in a geometric print, into an NFT. The NFT will be sold in a tier system. The top tier 3D animated render is limited to 10 customers and will cost 5,000 pounds. It also includes software files used to create a digital version of the dress to allow the NFT owner to wear the gown in the Metaverse. The digital look aims to offer consumer “tangible access” to high via Web 3.0 and will also be available for AR try-on.
Wrapping Up-
The fashion industry’s future looks extremely bright and optimistic when the new marketing strategies and technologies grab the buyers’ attention quickly and hold on to them for a longer time. However, this comes with the new challenges that apparel brands and retailers need to prepare themselves for and install solutions that enable them to stream through any difficult times. The suit design software by iDesigniBuy provides similar solutions to clothing companies and help them to attain new heights. Its cutting-edge solutions will help apparel brands and retailers to cross any challenge they face and emerge as winners.
