As the fashion industry braces itself to prepare for the next wave of digitization, it also needs to convey to buyers that the virtual future is inevitable. They should be ready to accept the new business model, where they no longer have to wait for the pre-designed order to be delivered, and they can shop and wander in the store anytime. The advanced technology being introduced in the sector enables brands to attain their dynamic business goals while also meeting customer needs. The custom t-shirt design tool works on similar grounds and allows fashion brands to gain a stronghold in the online market with its customization and digitization solution. The software offers an easy-to-use interface enabling consumers to design their t-shirts with a few clicks freely. It further helps to enhance the customer experience by assisting buyers to preview the designed apparel in 3d and make minute final changes in the piece before placing the order.
T-Shirt Design Software Offers Cutting-Edge Solutions to Boost Online Market Presence
Moving online is the only viable and feasible option for the apparel brands that were reluctant to accept the changing tides. The virtual technology built using 3D and technological tools is poised to change how people perceive the clothing industry and how people dress up. And investing in the new-age technology doesn’t mean that brands have to do away with their physical stores. These solutions can also be installed in the brick-and-mortar storefronts that will help them to rejuvenate their economy. These hybrid technologies are increasingly used by emerging digital fashion stores, which leave no stone unturned to tap into a growing market. With the help of these modern solutions, they are able to create digital and not actual clothes that can be photoshopped onto a customer’s photo or video. These feeds and activities can also be posted across all social media accounts, such as Facebook, Instagram, Twitter, and Snapchat, to name a few.
The new way of digital shopping is more likely to become a way customers will be dressing up their avatars using other online platforms, such as the gaming industry and Tik Tok influencers. In the times when even children are obsessed with the games and the only thing they care about is “What skin did you have in this game yesterday?” to think that digitization of the fashion industry is a mere fade would be like living under a rock. Many fashion influencers who had been active on digital platforms have left their jobs and only concentrated on building care to lure in more lucrative opportunities. For instance, British influencer Loftus saw the immense potential in digital technology that she gave up her job with a fashion consultancy firm to devote herself full-time to her website, This Outfit Does Not Exist. Her Instagram shows the potential of virtual clothing that doesn’t need to obey the laws of physics — from a shimmering silver liquid pantsuit with tentacles to a wobbling pink creation with lasers firing out of her bustier.
Several leading brands are actively seeking solutions and opportunities that will help them to gain momentum in the apparel industry using digital trends. During the London Fashion Week, a London-based fashion label Auroboros became the first brand to showcase a purely digital ready-to-wear line at the event. Likewise, H&M Foundation has launched the Billion Dollar Collection, a digital line-up of collections that have been created by the winners of its Global Change Awards. The clothes were virtually rendered by Mackevision, part of Accenture Interactive, which also created a digital model to ‘wear’ the collection using CGI character design technology. As part of the ongoing commemoration of its centennial year, Gucci has opened a number of experimental pop-up stores throughout London, Milan and Berlin. The “neighbourhood-centric temporary spaces” look to offer multidimensional experiences to visitors, with each store reflecting that of the city it is located in. The enthusiasm among the high-end fashion brands indicates that the future of digital technology is extremely bright and full of opportunities that wish to capitalize on it.
Let us look at the various factors that help apparel brands boost their online market presence and enable them to explore new avenues for growth.
· Embracing Omnichannel
For a long time, many brands and retailers have rebuked the combination of online and offline storefronts. They have always been reluctant to complement the offerings and benefits the blending of two approaches bring to the table. However, pop-up stores are now being used as part of a wider omnichannel strategy by the fashion industry. For instance, Rihanna has used these stores as a part of her business strategy while launching her Savage x Fenty Fall collection. It was announced that as soon as the collections were presented at the New York Fashion Week, they would be available immediately. A pop-up shop was also open in New York to sell the collection, followed by further pop-up shops in other American cities as the collection was rolled out in the Fall.
Undeniably, the fashion industry has suffered in the past to transit looks from catwalks to stores successfully, but pop-up stores offer the perfect scores that allow brands to seamlessly transit. Launching a product online and checking it physically assures people of the quality and reduces their time to wait for the product to be rolled out across various stores. Using pop-up shops as part of a broader strategy involving product launches and online stores has helped the fashion industry regain its feet. In fact, brands can take the omnichannel strategy a step further and use mobile technology to blur the lines between ecommerce and physical stores. Multi-brand fashion conglomerate Bestseller has announced it is trialling the digital retail solution app Zliide in a handful of its stores. The application provides stores with their individual online store to allow them to offer home delivery options via bike couriers and in-store self-checkout.
Additionally, it allows retailers to activate Bluetooth for tagging anti-theft through in-app purchases. Retailers suggest that the app will enable buyers to avoid queues which is the need of the hour as the world fights COVID-19. Also, it will allow the retail staff to focus on more personal customer service. Certain brands, such as Selected, a unisex brand, have already trailed the Zliide app in the Bestseller’s Rømerhus store in Denmark for a few months. It is reported that customers have given thumbs up to this app and have shown interest in using it for in-store activation. The trial aims to test the value of the digital solution, analyzing end-consumer usage and demographic acceptance.
Similarly, the t-shirt design software online comes in a mobile responsive layout allowing brands to entice their buyers through mobile technology. Customization software enables your buyers to design their t-shirts to support a cause or experiment with their looks. They can seamlessly create t-shirts that best suits their fashion sense from the comfort of their homes, and also they can preview the product as they design it and know how much will it cost them through 3d technology in real-time.
· Leveraging Pop-Up Stores
The primary motive of embracing virtual solutions is to enhance customer experience, which is reflected through increased sales and traffic on the website. These are all marketing gimmicks. The best way to test their utilities is by implementing them in pop-up stores. These stores are a great way to make the retail experience more convenient and immersive. This has made the relationship between customer and brand a more meaningful one. By creating a sense of excitement and ease about the shopping experience that permanent and online stores cannot rival.
The pop-up shops are the ultimate ways to express the long-developing trend that allows retailers to reach beyond their stores and put themselves in front of the consumers. This new-age marketing allows brands to communicate with buyers directly and not wait for their desires to surface, rather with their novel solutions, they should be able to create customer demands. Though, attaining this goal is a lot more challenging than it appears. Online retailers have already perfected the art of using advanced technology along with contemporary physical stores. This offers them enough ground to perform various tasks, such as location, marketing tactics, and product mix, and ultimately make away and reach out to new kinds of consumers. When staid department store retailers are remodelling stores to include areas that have more of a permanent pop-up market feel, you know a trend has reached the level of being “well-established.” Nonetheless, if pop-shops were to implement the modern solutions as they can play a vital role in this regard through interactive displays, customized offerings, dynamic pricing and social media sharing, to name just a few potential solutions, each of which may be implemented at various points along the customer’s path-to-purchase.
A study by the National Retail Federation (NRF) in the US and reported by Chain Store Age, while many customers say they want technology such as mobile payment to make shopping easier in stores, “more than four in 10 consumers (44 per cent) said their experience with in-store digital displays, tablet or mobile-empowered associates (43 per cent) or messaging apps (43 per cent) had no impact on their experience. One in 10 said it actually made their experience worse”. It is evident that the installation of technology in the pop-up stores will only make retailing better and help the retailers to roll out big-heavy registers and infrastructure that enables them to go so lightweight. It will allow them to gain more loyal customers and provide the ability to manage returns from pop-ups.
· Managing Customer Relations
As discussed in the post, a primary objective for brands to implement technology is to gain more profits, and customers are a big piece of it. Without them, it will be impossible for the fashion industry to understand whether or not their new ventures are beneficial. Likewise, in many cases, the main objective behind running a pop-up shop is to build and strengthen customer relationships, especially for those with an experiential focus. Experts have suggested that pop-ups can impact the long-term relationships between retailers and customers and help them produce demand rather than generate revenues. It is true that a great experience in a temporary store can positively influence a customer’s perception of a brand and the potential for future interactions. However, it is important to remember that setting high expectations through social media or marketing campaigns may have the opposite impact if the actual experience falls short through poor execution, out of stock items, etc. Thus, it can be important to track customers and their satisfaction or future purchase intent after visiting a pop-up shop.
Moreover, having a pop-up store allow companies to reduce the operational cost of the retail shop. For instance, they no longer have to be worried about the furniture that suits all seasons, products, and availability. Pop-up shops have the advantage of being able to be designed to push a certain concept or aesthetic that makes them more appealing and exciting for customers. Fashion pioneer Vivienne Westwood has always been a maverick, so when launching her new Fall/Winter collection, her pop-up shop needed to reflect her radical opinions, as well as her radical clothing. Military garments heavily influenced the collection. The store was designed like an army base filled with statements about climate change, taking on big corporations who do not offer sustainable solutions.
Additionally, they can also provide collections that are gender fluid, and as the demand for the product increase, they can also increase the stock. Fashion brand Garage has also introduced its first-ever capsule of unisex apparel, and it covers everyday basics and novelty pieces with a special focus on earth tones and heavy fleece. The collection is officially dubbed as GARAGE FOR ALL, featuring basics including T-shirts, crewnecks, sweatshirts, chunky knit sweaters, cosy button-ups, and woven cargo pants. The color palette focuses on what the brand described as “modern neutral colors”, including ginger, walnut, deep amber, and pebble grey.
It is true that technology is the only way forwards in the fashion industry, and brands can’t move an inch without it. However, it is imperative for them to realize that rather than adopting an all-or-nothing approach, they must take baby steps and move towards the digital future. Understandably, it is an extremely daunting task to implement solutions and transform the entire business process. Don’t worry, we have got you covered; the custom t-shirt design tool by iDesigniBuy is the epitome of offering a robust customization solution that helps apparel brands smoothly revamp their business model and seamlessly adjust with the evolving market trends and needs.