T-Shirt Design Software Offers Digital Platform to Apparel Brands
The immediate convenience of online shopping from the comfort of home or any cosy environment can’ be overlooked. The instant gratification of the demands has led to the massive growth in eCommerce. And with orders for social distancing, contactless shopping, and stay-at-home orders amid the pandemic, the need for the online marketplace has also been propelled. The t-shirt designer software is one platform that helps eCommerce apparel brands and retailers offer customization solutions and digital features to your customers. The tool allows them to customize their t-shirts from the comfort of their couch while sipping coffee, and they can also preview the designed product using 3d technology.
T-Shirt Design Software Enables Fashion Houses to Accommodate Digital Solutions
According to an Insider Intelligence forecast, the average time spent per day with social networks increased from 56.23 minutes in 2019 to 65.44 minutes in 2020. The statistics must have exponentially increased by the end of 2021. The wider audience and the scope of doing business that the social commerce platform offer is unparalleled. Though there is no proper template to say that a particular strategy works for eCommerce, it is observed that combining various different strategies for the marketplace does wonder for a brand. And as experiences and business models are becoming more digital and social, it is imperative for brands to look different and stand out from the crowd. However, as all brands are tapping on influencer marketing, which helps gain more traction from buyers, it is also crucial for apparel brands to generate more user content and successfully compete in the social commerce market.
These days, fashion brands remain optimistic about the future of social commerce. The report by Insider Intelligence’s Social Commerce 2021 suggests that social commerce will emerge as a key source for eCommerce growth across the US and China. These two countries offer a road map for innovation.
Additionally, Facebook’s strategy to rebrand itself as meta has offered massive scale for digital technology to drive their marketing strategies and offer novel digital services and solutions to the market. Bizrate Insights conducted a survey that revealed that Facebook had the highest penetration of users who preferred to shop from the platform, accounting for almost 18 per cent of total social commerce share. Likewise, TikTok’s algorithmic prowess and engaged, tech-savvy user base have the potential to unleash rapid growth as it achieves product-market fit. And its recent tie-up with Walmart gives it a formidable ecommerce partner to fuel and fulfil consumer demand.
Let us look at the various trends that have started since digital technology and social commerce have together:
1. Connecting Directly with Customers
As the fashion industry is witnessing a wave of metaverse and NFTs, many leading brands and retailers have evolved from some purely commercial projects to NFTs that can be used to build direct client relations with buyers in a more interesting way. With brands being just a few clicks away, it is a lot easier for buyers and brands to connect with one another directly. The latest digital spaces, such as NFTs, is a customer retention management tool. For instance, a recent project with LA boutique Fred Segal included collectables, limited-product drops, virtual goods and skins, a physical NFT gallery and an esports streaming studio. The platform will likely host monthly experiences, including sneaker customization classes and augmented trunk shows. It intends to provide a space to brands that will allow them to inform and educate consumers about the next generation of internet and web 3.0. Such initiatives appeal to brands, gaming giants, cryptocurrency, and digital creators alike, and these tactics allow different communities to collaborate with one another and get closer in the Venn diagram.
Similarly, the t-shirt design software online enables clothing brands to connect with their audiences directly with its customization and digital features. The custom-made tool allows buyers to select, design, and personalize their t-shirts and collaborate with designers to take inspiration from them and gain perspective on what could look better on their apparel.
2. Offering Numerous Opportunities to Budding Designers
With the inception of digital technology, budding designers have a better chance to showcase their talent and designs to wider audiences across the planet. If their collection lines are liked by customers of social platforms, especially Instagram and Tik Tok, certainly they are likely to gain more traction from buyers. For instance. RTFKT studio and Seattle artist FEWOCiOUS launched a limited edition of 621 pairs of virtual sneakers via their NFT — digital items that can be bought and sold using blockchain technology. Other fashion houses can also use these strategies to up-scale their sales in the online marketplace. These measures help companies let their buyers develop an emotional bond to physical objects, which helps them increase their sales and offer a better customer experience.
Providing fashion apps that mix virtual products and augmented reality can also help emerging brands and designers compete with leading brands and make the market more intense. Also, they can display the prototype on their websites and other social media handles that can be bought by customers even before the product is manufactured. Once designers or SMEs are able to quantify the demand within these platforms, it is a lot easier for them to build the channel into the physical world to manufacture them. Besides, for younger buyers, the entry of cost in the fashion sector is high, and this is where building brands on digital platforms can help them cut down the extra cost and build their own virtual brand.
Another variation of the growth online is the high-end fashion platform Farfetch, which in August launched a formula that allows people to pre-order Balenciaga, Off-White or Dolce & Gabbana items that are only digital. The website has partnered with the studio DressX, which designs virtual clothes to achieve a rendering that is as convincing as possible. The pieces are then manufactured in the workshop based on their pre-orders, which seems more attractive to high-end brands. This business model also helps reduce overproduction issues and unsold goods, which has been the biggest concern for many fashion houses and their top management.
Closing Comments-
The drastic changes brought about by the digital spheres in the fashion sector has put everyone in an uncomfortable position. Nobody in the sector is an expert, and nobody knows how they can stream in these unprecedented times where every trend is reshaping within a month. The best way to lead in the evolving digital era is to associate oneself with a fashion-tech company whose solutions can help brands and retailers to make the most of the current situation. The t-shirt designer software by iDesigniBuy offers similar business solutions to apparel brands that enable them to make their business model more flexible and adapt to the changing demands of the transforming era. It also helps them foresee future trends and accordingly mold your business strategies to accommodate these changes seamlessly.
