Top- 3 Ways Custom Shoe Designing Helps Scaling up the Online Business
Fashion is an evolving sector that is susceptible to changes and embraces them with open arms. For ages, industry has been revolutionizing our society and the way we think. It is evident from the fact that fashion ecommerce trends drive a booming $2.5 trillion industry. Likewise, the shoe sector is gaining huge traction from buyers as the industry continues to unveil the latest technologies and trends. Our shoe designing software works on similar grounds and enables footwear manufacturer and retailer to capitalize on the current trends and thrive in the fashion industry. The tool is equipped with custom-made solutions along with digital features, making it easier for brands to enhance their customer service and make a way in buyers’ hearts.
Custom Shoe Designing Allows Brands to Offer Marvelous Customer Experience
The footwear industry has mastered fashion e-commerce ever-changing style. With advancing technology, rising awareness among people, and changing consumer shopping pattern, the footwear industry is witnessing a new dominating era that is here to stay. The trends suggest that now is the appropriate time to invest in the online marketplace and thrive in the industry.
Let us have a look at the various factors driving the shoe industry:
1. Focus on ethical and sustainable practices
Since time immemorial, fashion industry experts have emphasized the malpractices happening in the fashion industry, especially in the apparel and footwear department. However, as generation Z becomes one of the dominating buyers, the brands are bound to modify their business model and accommodate all the demands of the younger buyers. Studies have shown that ethical and sustainable practices are becoming more prevalent, and compelling many brands to become increasingly transparent about the materials they use and where waste products go.
Going completely green and transparent have helped brands to earn more profits. For example, vegan is becoming a new trendsetter in the footwear industry and contributes up to 69% of the sale in the sector. Consequently, brands like Tastemaker Supply have applied vegan leather to classic shoe designs, helping customers maintain their style while helping the environment.
2. Capitalize on Personalization
Personalization is not a new trend in the fashion industry. Many shoe manufacturer and retailer giant have used it to foster deep connections with customers. Besides, with the help of personalized marketing, they have a greater chance of reaching out to their targeted audiences. Not only does this allow your business to provide a unique and quality experience for your customer, but it also helps increase customer retention rates.
Similarly, the shoe design software enables brands to allow their customers to seamlessly give it the funkiest look. The customized tool enables consumers to give a personal touch to their pair of shoes by selecting the fabric and choosing the available color for customization. Last but not least, can set the initial/ text/ drawing on the shoe by selecting the size of the shoe. O-singuliers.com is a bi-lingual platform in English and French.
3. Venture into Mainstream with Athleisure
As people have moved into more comfortable clothing, they are more likely to opt for sneakers and shoes. One study recommended that athleisure is fast becoming the top American shoe market through 2021. As consumers are becoming more health-conscious, they are more inclined to buy things that facilitate exercise. Besides, in the past couple of years, we have seen that buyers wear shoes with various apparel, especially when they have to show their formal and informal style. The main reason behind the surge is the comfort factor. Athleisure incorporates comfort with style, thus offering the best of both worlds.
Conclusion-
To sum up the blog, the footwear market is thriving, and it will continue to prosper in the coming days due to rising ecommerce dominance in the sector. With the introduction of innovative technologies in the domain, marketers can leverage their customer’s interest and motivate them to buy and even become more loyal. The shoe designing software by iDesigniBuy is the leading name in the fashion-tech industry, offering top-notch customization solution to its clients and help them scale up their online business.
